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R-198, RAMESH PARK, LAXMI NAGAR, LAXMI NAGAR METRO STATIONA, BOOKMYTREK.COM PVT LTD, New Delhi-110092, Delhi, India
Ganesh Kumar Tripathi +91 8750606090
WWW.BOOKMYTREK.COM, SOFTSUPPORTER INFOTECH, http://www.softsupporter.com/
Website Designing:
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and SEARCH ENGINE OPTIMIZATION. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up, but this is a grey area as this is also covered by web development. Web designers are expected to have an awareness ofusability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.
A Website Design encompasses not just the way it appears but also the way it operates. We launch impact designs and easy to navigate websites. Web Designing is one of the best offering made by SOFTSUPPORTER INFOTECH ; our web design team prepares unique, original and templates. Website design services providers have made this easier for you by working for you 24 x 7 on a package-centric approach. Website design services providers have made this easier for you by working for you 24 x 7 on a package-centric approach. SOFTSUPPORTER INFOTECH provides you the most efficient platform in terms of Static Website Designing.
We can provide you with exceptional, innovative and high quality custom website designs at affordable prices. While designing the website we always ensure that it is able to reflect and support the extended unique brand identity of your company all at unbelievable prices. We are careful enough not to compromise under any circumstances with some of the key elements of web designing such as the clean logical and transparent structure and clean, crisp and concise content. Our expertise can play an instrumental role in helping you derive maximum benefit from your site as it will be easy to navigate and the usability of the site will definitely rank high.
Our Professional Website is an easiest and inexpensive way to give the best business deals for small and startup companies and promote their small products and services. We implement excellent HTML coding standard ensuring easy access generating viewers' interest towards your site. We not only design, but customize your site with easy programming, relevant pictures and quality content to make it search engine optimized. Your Static Website gets the most professional look with our expert tailoring. We craft the website retaining the visitor making it fast and pleasant to look at. We provide one stop shop for complete Static Website Designing Services.
A Website Design encompasses not just the way it appears but also the way it operates. We launch impact designs and easy to navigate websites. Web Designing is one of the best offering made by SOFTSUPPORTER INFOTECH ; our web design team prepares unique, original and templates. Website design services providers have made this easier for you by working for you 24 x 7 on a package-centric approach. Website design services providers have made this easier for you by working for you 24 x 7 on a package-centric approach. SOFTSUPPORTER INFOTECH provides you the most efficient platform in terms of Static Website Designing.
We can provide you with exceptional, innovative and high quality custom website designs at affordable prices. While designing the website we always ensure that it is able to reflect and support the extended unique brand identity of your company all at unbelievable prices. We are careful enough not to compromise under any circumstances with some of the key elements of web designing such as the clean logical and transparent structure and clean, crisp and concise content. Our expertise can play an instrumental role in helping you derive maximum benefit from your site as it will be easy to navigate and the usability of the site will definitely rank high.
Our Professional Website is an easiest and inexpensive way to give the best business deals for small and startup companies and promote their small products and services. We implement excellent HTML coding standard ensuring easy access generating viewers' interest towards your site. We not only design, but customize your site with easy programming, relevant pictures and quality content to make it search engine optimized. Your Static Website gets the most professional look with our expert tailoring. We craft the website retaining the visitor making it fast and pleasant to look at. We provide one stop shop for complete Static Website Designing Services.
Our Website Design & Development Services include:
* Shopping cart / E-Commerce Website
* Corporate Website
* Members Database and Registration
* Networking site, job site, brokerage site
* Internal web application
* Animation and Gaming website
* Idea specific business model driven website
* Yellow pages and directory listing
* Re-design / Facelift of current Website
* Corporate Website
* Members Database and Registration
* Networking site, job site, brokerage site
* Internal web application
* Animation and Gaming website
* Idea specific business model driven website
* Yellow pages and directory listing
* Re-design / Facelift of current Website
Development Services include:
* Website Designing
* Web programming and web-enabled applications
* Online shopping and e-commerce sites
* Database driven interactive sites
* Intranet and Extranet sites
* Web programming and web-enabled applications
* Online shopping and e-commerce sites
* Database driven interactive sites
* Intranet and Extranet sites
TOP 5 REASONS - WHY TO CHOOSE SoftSupporter InfoTech?
* We turn your complicated business concepts into elegant web solutions.
* We materialize the thoughts and bring to life the imaginations, leading to an experience which is ecstatic and unforgettable.
* We develop smart, smoldering and original websites designed with usability in mind.
* We make use of well proven methodologies that increase sales and engagement.
* We have an expert marketing, designing, and programming teams that ensure your website has a positive impact on your business.
* We materialize the thoughts and bring to life the imaginations, leading to an experience which is ecstatic and unforgettable.
* We develop smart, smoldering and original websites designed with usability in mind.
* We make use of well proven methodologies that increase sales and engagement.
* We have an expert marketing, designing, and programming teams that ensure your website has a positive impact on your business.
STATIC WEBSITE DESIGN:
SOFTSUPPORTER INFOTECH provides you the well-organized platform in terms of Static Website Designing. Our Professional Static Website is an easiest and inexpensive way to give the best business deals for small and startup companies and promote their small products and services.
We implement excellent HTML coding standard ensuring easy access generating viewers' interest towards your site. We not only design, but customize your site with easy programming, relevant pictures and quality content to make it search engine optimized.
Your Static Website gets the most professional look with our expert tailoring. We craft the website retaining the visitor making it fast and pleasant to look at. We provide one stop shop for complete Static Website Designing Services. Designing a static website is quite simple when compared with dynamic website as the development technology is quite simple.
Advantages of Static Website Design:
� Simple to create and host
� Less cost when compared with dynamic website design Easy navigation for search engines
� Quick to download images, brochures even on lower bandwidths
� Each and every page of the website is editable but the certain knowledge is required
� Can see the preview before adding on live
� Can change the layout of web page when desired
� Direct control over content
� Less cost when compared with dynamic website design Easy navigation for search engines
� Quick to download images, brochures even on lower bandwidths
� Each and every page of the website is editable but the certain knowledge is required
� Can see the preview before adding on live
� Can change the layout of web page when desired
� Direct control over content
DYNAMIC WEBSITE DESIGN:
SOFTSUPPORTER INFOTECH experts deliver custom made e-commerce solutions, content management solutions in designing your desired websites. Website solution specializes in creating any kind of Dynamic website keeping in mind its customer's specific requirements. With a inspiring and highly professional Web Design set up of hard-core experienced Web designer Team, we have designed website for Indian and offshore companies and provided dynamic website Design solutions to meet & surpass our client's expectations. This set-up is beneficial for those who wish to make frequent changes to their websites including text and image. With dynamic website design, the contents can be put on the home page and drop down menus can be created with links to other pages for all the rest of information. It gives the website a neat and well organized look. You will be amazed to look at the real dynamic web Design applications with user friendly interface, effectiveness and a great amount of interactivity.
Advantages of Dynamic Website Design:
• Compatible dynamic flash web designs
• Unlimited product display
• Inquiry basket
• Online shopping cart
• Payment gateway integration
• User friendly control panel
• Facility to manage image, text, links manually
• User-Friendly Control Panel for making all kinds of changes/additions.
• Unlimited product display
• Inquiry basket
• Online shopping cart
• Payment gateway integration
• User friendly control panel
• Facility to manage image, text, links manually
• User-Friendly Control Panel for making all kinds of changes/additions.
TEMPLATE BASED WEBSITE DESIGN:
SOFTSUPPORTER INFOTECH is the foremost web development company that provides the thousands of proficient template which are ready made designs. This type of design allows one to jump start the design process and swiftly move on to content building, allowing the designer to save more time in the process of building a web site.
Template based website designing are about layouts, their purchase, approval and subsequent deployment on the website. Template based website are easy to use and cheap. One of the main things is that selling the template based website is very cheap and individual can purchase at very minimum price.
Advantages of TEMPLATE BASED
WEBSITE DESIGN :
* Much more functional website.
* Easy to update.
* It's much easier to keep a dynamic website fresh.
* Good internal linking and relevant cross linking.
* User-Friendly Control Panel for making all kinds of changes/additions.
* Easy to managed by the non-technical clients.
* Easy to update.
* It's much easier to keep a dynamic website fresh.
* Good internal linking and relevant cross linking.
* User-Friendly Control Panel for making all kinds of changes/additions.
* Easy to managed by the non-technical clients.
FLASH BASED WEBSITE DESIGN:
FLASH is an advanced multimedia platform that enables one to add animation and videos to the web pages. SOFTSUPPORTER INFOTECH is a web development company specialized in creating a new generation Flash Web Design which appeals viewers by representing your bucket of products and services by our smart and attractive websites. We emphasize on making websites that are easy to navigate, without compromising aesthetic quality.
Our websites incorporate solid graphic design skills, high-end programming applications, and cutting edge optimization techniques. Our Affordable Custom Designs are appealing. These Flash Template Designs are offered at affordable prices. It is our dedication and commitment towards providing best of Flash Website Designing Services that have kept us going in the industry.
Advantages of using Flash Website Design and Development:
• Catchy lines, images with nice effects on web page
• Flash can create interactive menus for the web pages
• Flash can create interactive menus for the web pages
WEBSITE REDESIGN:
We have innumerable reasons to redesign the website. We believe that website design process begins with discovery - identifying the target audiences for the web site, developing a persona set, conducting usability studies, surveying our clients, and defining the structure of the redesigned site.
Get Website designing with high quality design & development to best compliment your business strategy and profile.
When your company is changing their brand or your product is increased then you have to redesign your website. An improved on line presence of your company can help you build your company brand and create top ranking on the major search engines. We at SOFTSUPPORTER INFOTECH based Indian web designing and web Development Company. We offer best and professional Website Redesigning & Web Re-Development Services. We are also providing website maintenance services and website repair services in India as well as in international market.
DOMAIN AND HOSTING:
A domain name is an identification string that defines a realm of administrative autonomy, authority, or control on the Internet. Domain names are formed by the rules and procedures of the Domain Name System (DNS). Technically, any name registered in the DNS is a domain name. Sometimes, the term ADministrative Management Domain (ADMD) is used to refer to the realm of administrative autonomy. The term Fully Qualified Domain Name (FQDN) denotes a domain name with no omitted parts.
Domain names are used in various networking contexts and application-specific naming and addressing purposes. In general, a domain name represents an Internet Protocol (IP) resource, such as a personal computer used to access the Internet, a server computer hosting a web site, or the web site itself or any other service communicated via the Internet.
Domain names are organized in subordinate levels (subdomains) of the DNS root domain, which is nameless. The first-level set of domain names are the top-level domains (TLDs), including the generic top-level domains (gTLDs), such as the prominent domains com, info, net and org, and the country code top-level domains (ccTLDs). Below these top-level domains in the DNS hierarchy are the second-level and third-level domain names that are typically open for reservation by end-users who wish to connect local area networks to the Internet, create other publicly accessible Internet resources or run web sites. The registration of these domain names is usually administered by domain name registrars who sell their services to the public.
Although labels in the Domain Name System are case-insensitive, domain names are usually written in lowercase.
Domain names are used in various networking contexts and application-specific naming and addressing purposes. In general, a domain name represents an Internet Protocol (IP) resource, such as a personal computer used to access the Internet, a server computer hosting a web site, or the web site itself or any other service communicated via the Internet.
Domain names are organized in subordinate levels (subdomains) of the DNS root domain, which is nameless. The first-level set of domain names are the top-level domains (TLDs), including the generic top-level domains (gTLDs), such as the prominent domains com, info, net and org, and the country code top-level domains (ccTLDs). Below these top-level domains in the DNS hierarchy are the second-level and third-level domain names that are typically open for reservation by end-users who wish to connect local area networks to the Internet, create other publicly accessible Internet resources or run web sites. The registration of these domain names is usually administered by domain name registrars who sell their services to the public.
Although labels in the Domain Name System are case-insensitive, domain names are usually written in lowercase.
A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. Web hosts are companies that provide space on a server owned or leased for use by clients, as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for other servers located in their data center, called colocation, also known as Housing in Latin America or France.
The scope of web hosting services varies greatly. The most basic is web page and small-scale file hosting, where files can be uploaded via File Transfer Protocol (FTP) or a Web interface. The files are usually delivered to the Web "as is" or with minimal processing.[1] Many Internet service providers (ISPs) offer this service free to subscribers. Individuals and organizations may also obtain Web page hosting from alternative service providers. Personal web site hosting is typically free, advertisement-sponsored, or inexpensive. Business web site hosting often has a higher expense.
Single page hosting is generally sufficient for personal web pages. A complex site calls for a more comprehensive package that provides database support and application development platforms (e.g. PHP, Java, Ruby on Rails, ColdFusion, or ASP.NET). These facilities allow customers to write or install scripts for applications like forums and content management. Also, Secure Sockets Layer (SSL) is typically used for e-commerce.
The host may also provide an interface or control panel for managing the Web server and installing scripts, as well as other modules and service applications like e-mail. Some hosts specialize in certain software or services (e.g. e-commerce), which are commonly used by larger companies that outsource network infrastructure.
The scope of web hosting services varies greatly. The most basic is web page and small-scale file hosting, where files can be uploaded via File Transfer Protocol (FTP) or a Web interface. The files are usually delivered to the Web "as is" or with minimal processing.[1] Many Internet service providers (ISPs) offer this service free to subscribers. Individuals and organizations may also obtain Web page hosting from alternative service providers. Personal web site hosting is typically free, advertisement-sponsored, or inexpensive. Business web site hosting often has a higher expense.
Single page hosting is generally sufficient for personal web pages. A complex site calls for a more comprehensive package that provides database support and application development platforms (e.g. PHP, Java, Ruby on Rails, ColdFusion, or ASP.NET). These facilities allow customers to write or install scripts for applications like forums and content management. Also, Secure Sockets Layer (SSL) is typically used for e-commerce.
The host may also provide an interface or control panel for managing the Web server and installing scripts, as well as other modules and service applications like e-mail. Some hosts specialize in certain software or services (e.g. e-commerce), which are commonly used by larger companies that outsource network infrastructure.
DOMAIN NAME REGISTRATION
DOMAIN NAME REGISTRATION: A domain name is an identification string that defines a realm of administrative autonomy, authority, or control on the Internet. Domain names are formed by the rules and procedures of the Domain Name System (DNS). Technically, any name registered in the DNS is a domain name. Sometimes, the term ADministrative Management Domain (ADMD) is used to refer to the realm of administrative autonomy. The term Fully Qualified Domain Name (FQDN) denotes a domain name with no omitted parts.
Domain names are used in various networking contexts and application-specific naming and addressing purposes. In general, a domain name represents an Internet Protocol (IP) resource, such as a personal computer used to access the Internet, a server computer hosting a web site, or the web site itself or any other service communicated via the Internet.
Domain names are organized in subordinate levels (subdomains) of the DNS root domain, which is nameless. The first-level set of domain names are the top-level domains (TLDs), including the generic top-level domains (gTLDs), such as the prominent domains com, info, net and org, and the country code top-level domains (ccTLDs). Below these top-level domains in the DNS hierarchy are the second-level and third-level domain names that are typically open for reservation by end-users who wish to connect local area networks to the Internet, create other publicly accessible Internet resources or run web sites. The registration of these domain names is usually administered by domain name registrars who sell their services to the public.
Although labels in the Domain Name System are case-insensitive, domain names are usually written in lowercase.
Domain name serve as humanly memorable names for Internet participants, like computers, networks, and services. A domain name represents an Internet Protocol (IP) resource. Individual Internet host computers use domain names as host identifiers, or host names. Host names are the leaf labels in the domain name system usually without further subordinate domain name space. Host names appear as a component in Uniform Resource Locators (URLs) for Internet resources such as web sites (e.g., softsupporter.com).
Domain names are also used as simple identification labels to indicate ownership or control of a resource. Such examples are the realm identifiers used in the Session Initiation Protocol (SIP), the Domain Keys used to verify DNS domains in e-mail systems, and in many other Uniform Resource Identifiers (URIs).
An important function of domain names is to provide easily recognizable and memorizable names to numerically addressed Internet resources. This abstraction allows any resource to be moved to a different physical location in the address topology of the network, globally or locally in an intranet. Such a move usually requires changing the IP address of a resource and the corresponding translation of this IP address to and from its domain name.
Domain names are often referred to simply as domains and domain name registrants are frequently referred to as domain owners, although domain name registration with a registrar does not confer any legal ownership of the domain name, only an exclusive right of use.
The use of domain names in commerce may subject them to trademark law. In 2010, the number of active domains reached 196 million
Domain names are used in various networking contexts and application-specific naming and addressing purposes. In general, a domain name represents an Internet Protocol (IP) resource, such as a personal computer used to access the Internet, a server computer hosting a web site, or the web site itself or any other service communicated via the Internet.
Domain names are organized in subordinate levels (subdomains) of the DNS root domain, which is nameless. The first-level set of domain names are the top-level domains (TLDs), including the generic top-level domains (gTLDs), such as the prominent domains com, info, net and org, and the country code top-level domains (ccTLDs). Below these top-level domains in the DNS hierarchy are the second-level and third-level domain names that are typically open for reservation by end-users who wish to connect local area networks to the Internet, create other publicly accessible Internet resources or run web sites. The registration of these domain names is usually administered by domain name registrars who sell their services to the public.
Although labels in the Domain Name System are case-insensitive, domain names are usually written in lowercase.
Domain name serve as humanly memorable names for Internet participants, like computers, networks, and services. A domain name represents an Internet Protocol (IP) resource. Individual Internet host computers use domain names as host identifiers, or host names. Host names are the leaf labels in the domain name system usually without further subordinate domain name space. Host names appear as a component in Uniform Resource Locators (URLs) for Internet resources such as web sites (e.g., softsupporter.com).
Domain names are also used as simple identification labels to indicate ownership or control of a resource. Such examples are the realm identifiers used in the Session Initiation Protocol (SIP), the Domain Keys used to verify DNS domains in e-mail systems, and in many other Uniform Resource Identifiers (URIs).
An important function of domain names is to provide easily recognizable and memorizable names to numerically addressed Internet resources. This abstraction allows any resource to be moved to a different physical location in the address topology of the network, globally or locally in an intranet. Such a move usually requires changing the IP address of a resource and the corresponding translation of this IP address to and from its domain name.
Domain names are often referred to simply as domains and domain name registrants are frequently referred to as domain owners, although domain name registration with a registrar does not confer any legal ownership of the domain name, only an exclusive right of use.
The use of domain names in commerce may subject them to trademark law. In 2010, the number of active domains reached 196 million
LINUX HOSTING
Linux Hosting and Linux Dedicated Servers : With so many Linux Hosting, Linux Reseller Hosting and dedicated Linux Hosting providers out there, why should you choose SOFTSUPPORTER INFOTECH Cheap Linux Hosting?
We strive to be different and help you to be the same. SOFTSUPPORTER INFOTECH Cpanel Hosting wants you to succeed with your projects and businesses. We give you the resources and tools that can help you make the most out of your website and funds.
We are different - Selecting a Linux Hosting & web designer can be frustrating, time-consuming, and sometimes confusing. SOFTSUPPORTER INFOTECH Linux Reseller Hosting started because we understood the problems and saw that there was a need for a new and different kind of Linux Cpanel Hosting solution. To provide solutions to the problem, we came up with web Hosting solutions that are simple, easy, and affordable for Internet users.
The Benefits - By offering well designed packages, we simplify management, reduce overhead costs, which results in savings to you. We have installed the necessary software on our Linux servers which are available to all of our customers. You will never have to worry about selecting different Hosting packages. Our Cheap Linux Hosting packages are tailored with the tools necessary for you to establish an online presence. Our customers benefit because they have all the resources available to maintain and grow their website without any restrictions. This allows us to offer packages significantly better than our competitors. Most WHM Linux Hosting companies offer several packages which make choosing a Web Hosting & web designer, confusing. SOFTSUPPORTER INFOTECH has a better service, a better price and a better product. SOFTSUPPORTER INFOTECH Web Hosting is a Global leader in Cpanel Linux Hosting.
LINUX is an operating system known for its immovability and robustness. Websites hosted on LINUX are considered to have high time up as compared to other preferred operating systems. We offer reliable, affordable and fast Linux A Web Hosting Services. A which provides domain space and web hosting.A Linux Web Servers a make hosting easy
We are counted among the eminent providers of a Linux Web Hosting Services and  Linux Hosting in India. It offers hosting for a number of websites in all different industries. The best features of Linux hosting are that it has been made available to both for small businesses as well as for Major Corporation.
Advantages of Web Linux Hosting :
• Linux is an open source software product.
• Linux works well with some of the most popular scripting language such as PHP, and MySQL
• It is most secure and confidential hosting
We strive to be different and help you to be the same. SOFTSUPPORTER INFOTECH Cpanel Hosting wants you to succeed with your projects and businesses. We give you the resources and tools that can help you make the most out of your website and funds.
We are different - Selecting a Linux Hosting & web designer can be frustrating, time-consuming, and sometimes confusing. SOFTSUPPORTER INFOTECH Linux Reseller Hosting started because we understood the problems and saw that there was a need for a new and different kind of Linux Cpanel Hosting solution. To provide solutions to the problem, we came up with web Hosting solutions that are simple, easy, and affordable for Internet users.
The Benefits - By offering well designed packages, we simplify management, reduce overhead costs, which results in savings to you. We have installed the necessary software on our Linux servers which are available to all of our customers. You will never have to worry about selecting different Hosting packages. Our Cheap Linux Hosting packages are tailored with the tools necessary for you to establish an online presence. Our customers benefit because they have all the resources available to maintain and grow their website without any restrictions. This allows us to offer packages significantly better than our competitors. Most WHM Linux Hosting companies offer several packages which make choosing a Web Hosting & web designer, confusing. SOFTSUPPORTER INFOTECH has a better service, a better price and a better product. SOFTSUPPORTER INFOTECH Web Hosting is a Global leader in Cpanel Linux Hosting.
LINUX is an operating system known for its immovability and robustness. Websites hosted on LINUX are considered to have high time up as compared to other preferred operating systems. We offer reliable, affordable and fast Linux A Web Hosting Services. A which provides domain space and web hosting.A Linux Web Servers a make hosting easy
We are counted among the eminent providers of a Linux Web Hosting Services and  Linux Hosting in India. It offers hosting for a number of websites in all different industries. The best features of Linux hosting are that it has been made available to both for small businesses as well as for Major Corporation.
Advantages of Web Linux Hosting :
• Linux is an open source software product.
• Linux works well with some of the most popular scripting language such as PHP, and MySQL
• It is most secure and confidential hosting
WINDOWS HOSTING
We're Windows Web Hosting Specialists : At SOFTSUPPORTER INFOTECH we've been doing nothing but the best value Windows web hosting for over 15 years. We're one of the original Windows hosting providers.
We provide discount hosting on Windows 2012 Server, Windows 2008 R2 Server and Windows 2008 servers on request. We also offerWindows Cloud Hosting.
Every time technology changed our hosting customers got the latest Windows technology as soon as it was released. We were the first Windows web host to fully support DotNetNuke hosting and make it work. You can plan your website
Your web sites, email and databases are in good hands. Starting out in 1997 we've experienced all hosting technology changes from NT 3.5 to Windows 2000 to Windows 2003 to Windows 2008 and now Windows 2012. We've dealt with all the roll outs of ASP 1 through to ASP 2 and then ASP 3.
We also handled all the technicalities of all the different versions .Net, making it seamless for our web hosting customers.
We've also handled all the hosting technology changes from FrontPage 1 to FrontPage 2003 and now Microsoft SharePoint Services. When SQL Server became affordable for shared hosting customers back in 1999 we helped hundreds of clients successfully migrate their databases from Microsoft Access to MS-SQL Server 2000. We also helped many hoclients with their migration from SQL Server 2000 to SQL Server 2005 and SQL Server 2008.
We have an extensive history and experience with all Windows hosting technology. You'll find us the best choice for PHP hosting, WordPress Hosting, ASP.NET hosting and MS-SQL Server hosting solutions on Windows Servers.
True Unlimited IIS web site Hosting.
When we say unlimited web sites, we mean unlimited IIS Web sites - and you can resell each and every one of the sites in your M6.Net Windows hosting account. Each web site comes with its own application settings, custom error pages, mail server, log files and log file directory and more. With our Designer and ProDeveloper Unlimited Reseller hosting account you can even set your own Application Pools and get your own IP addresses. We're one of the affordable web hosts that offer advanced features like your own application pool with ASP.Net hosting services.
Back in 1998 we were one the first hosts to offer multiple sites in the one reseller hosting account. This simple innovation instantly saved webmasters hundreds of dollars per month. We continue to save webmasters money with discount price, true multi-web site, reseller web hosting on Windows servers.
Mix different scripts in each website - ASP.Net, ASP, PHP, Python, CGI.
You've developed a website and want to run an ASP script alongside an ASP.Net script, alongside a PHP script and maybe even use a Perl CGI script. You also might want the PHP script connecting to a SQL Server and MySQL database and the ASP and ASP.Net hosting Script connecting to the same MySQL and SQL Server databases. You can do all of this and more in your M6.Net Reseller hosting account.
Mix and use all the different scripting engines - ASP, ASP.Net (1.1, 2 or 3.5), PHP (4 or 5) with one or more MySQL and/or SQL Server and/or Access databases. As soon as your account is setup, all of this is ready to go. You can choose ASP.Net and PHP versions from your control panel with changes made instantly.
The Plesk & WebSitePanel Control Panel provide application installers for all popular web applications and you can also setup WordPress instantly and we fully support WordPress Multisite hosting.
Windows Web Hosting Flexibility
We won't hold you back. Where other hosts say no, we say let's take a look. So long as your requests do not pose a security risk, is legal and will not compromise the server or its performance or negatively impact other customers, we'll work hard to make your technology, custom components and special requests work for you.
Fully Automated Plesk Control Panel
You'll get the choice of the powerful Plesk control panel or WebSitePanel to manage your reseller hosting account. Plesk's years of experience backed by a strong and reliable company like Parallels provides the best reliability, user experience and wide range of features in a Windows web hosting control panel. WebSitePanel provides speed and flexibility. Not to mention every change you make with either control panel is instant and automatic and you have a vast set of documentation at your fingertips. With both control panels, you also get a multitude of web applications to install into any of your web sites with just a click - including an easy installer for multiple DotNetNuke Portals.
24/7 Windows Web Hosting Tech Support
We have a dedicated support team working around the clock answering queries and we aim to respond as fast as possible. We average an hour response time and in most cases in less than 30 minutes. We've handled millions of support queries over the years and have a wealth of experience in providing support to hosting customers like you.
24/7 Web, Email and Database Server Monitoring and Maintenance
On top of our support team we have a team monitoring and maintaining our servers and networks around the clock. Our MM team is proactively responding to server, network and security alerts before they become an issue and also keeping all our systems updated with the latest patches, latest Control panel and scripting engines.
Instant Hosting Package Setup
You can get your Windows reseller web hosting account up and running within the next few minutes and if for any reason you are not happy within 30 days, we'll refund your money. Try us risk free and start building powerful websites and save money at the same time.
Reliable Web Hosting:
* Hosting with 99.99% uptime
* 24/7 monitoring and management
* MySQL and SQL Server Database size only limited by your hosting account space
* Secure database directories
Rock Solid Windows Servers:
* Windows 2012, Windows 2008 R2 and Windows 2008 servers on request
* Latest patches and server updates
* Virus Scanners
* Security monitoring
Flexible Reseller Hosting:
* Reseller site hosting with any website hosting Package
* Plesk or WebSitePanel web site hosting control panel
* International Domain hosting
* Setup your own web host packages
* Unlimited domains
* Complete multi-site hosting
* SSI Server Side includes supported in all web site Hosting packages
* Multiple technologies in the one host account
* Raw Log file access
Full ASP.Net, ASP and .Net Hosting:
* Manage your own Application Pools
* ASP.Net DotNetNuke hosting
* FREE ASP.Net 1.1 Starter Kit
* ASP.Net 2.0 Starter Kit
* ASP.Net 3.5 Starter Kit
* ASP.Net AJAX hosting supported
* VB.NET codebehind
* C# codebehind
* .NET DLL /bin Folder
* Customizable global.asax
* Customizable web.config
* Multiple Application Roots
* Host Multiple Applications
* Web Services support
* XAML
* SOAP, WSDL
* WAP, WML
* WSE 3.0
All Development Tools Supported:
* Visual Studio 2010 ASP.Net 2008/2005/2003/2002 Supported
* Adobe CS 3,4,5 Support - DreamWeaver and Flash hosting
* Sharepoint Services
* Linq hosting
* Frontpage support
* Expression hosting support.
* WebDav connections
* All available connections for any of your favorite web design or web development IDE's
Components Included:
* ASPMail
* ASPImage
* ASPSmartupload
* ASPhttp
* ASPUpload
* Use your own Custom components with .Net, ASP.Net or ASP web app's.
* Upload your own ASP.Net components.
Windows Web Hosting Platform:
* ASP.Net 4.5 Hosting
* .Net 4.0 Hosting
* ASP.Net 3.5 Hosting
* ASP.Net 2.0 Hosting
* ASP.Net 1.1 Hosting
* .NET framework 4.0
* .NET framework 3.5
* .NET framework 2.0
* .NET framework 1.1
* Classic ASP hosting
* PHP 4 & PHP 5 hosting
* PERL v5 CGI hosting
* Python Hosting
* Flash & Full Mime support
* Silverlight hosting support
* C#, VB.NET
* AJAX (ASP.Net AJAX Services)
* Full support for PHP & MySQL
* Fully integrated support for ASP.Net, ASP, PHP, MySQL with SQL Server 2000,MS- SQL Server 2005 and MS-SQL Server 2008 hosting
* Seamlessly use PHP, .Net, ASP, ASP.Net and MS-SQL Server and/or MySQL..
SmarterMail 9 Email Server:
* ASP.Net AJAX Web-Based email hosting (like hotmail, yahoo)
* Unlimited email accounts/mailboxes hosting
* Unlimited email aliases
* Unlimited Maillists
* Unlimited domain aliases
* Catch all email address
* Commtouch spam filtering
Powerful Windows Control Panels:
* Choose from Plesk or WebSitePanel
* Automated Plesk control panel
* Individual control panel for each website you host
* Reseller client hosting control panel
* Web based file manager
* Password protected directories
* Change Windows level permissions
* Installable web applications
SQL Server & MySQL Databases:
* MSSQL Server 2008 and MSSQL Server database hosting on dedicated MSSQL Server's
* Reseller SQL Server hosting
* ADO, ADO.NET, OLEDB
* Unlimited ODBC connections
* Access 2003 &Access 2007
* MySQL 4
* MySQL 5
* MS-SQL Server 2008
* MSSQL Server Reporting services
* MS-SQL Management Studio
* MS-SQL Management Express
* Remote MSSQL Database connections
* Daily Database backups
* Stored Procedures
* Email from SQL Server
* Full Text Search
* DSN-Less Connection
* MS XML 6
* SQL XML 4
We provide discount hosting on Windows 2012 Server, Windows 2008 R2 Server and Windows 2008 servers on request. We also offerWindows Cloud Hosting.
Every time technology changed our hosting customers got the latest Windows technology as soon as it was released. We were the first Windows web host to fully support DotNetNuke hosting and make it work. You can plan your website
Your web sites, email and databases are in good hands. Starting out in 1997 we've experienced all hosting technology changes from NT 3.5 to Windows 2000 to Windows 2003 to Windows 2008 and now Windows 2012. We've dealt with all the roll outs of ASP 1 through to ASP 2 and then ASP 3.
We also handled all the technicalities of all the different versions .Net, making it seamless for our web hosting customers.
We've also handled all the hosting technology changes from FrontPage 1 to FrontPage 2003 and now Microsoft SharePoint Services. When SQL Server became affordable for shared hosting customers back in 1999 we helped hundreds of clients successfully migrate their databases from Microsoft Access to MS-SQL Server 2000. We also helped many hoclients with their migration from SQL Server 2000 to SQL Server 2005 and SQL Server 2008.
We have an extensive history and experience with all Windows hosting technology. You'll find us the best choice for PHP hosting, WordPress Hosting, ASP.NET hosting and MS-SQL Server hosting solutions on Windows Servers.
True Unlimited IIS web site Hosting.
When we say unlimited web sites, we mean unlimited IIS Web sites - and you can resell each and every one of the sites in your M6.Net Windows hosting account. Each web site comes with its own application settings, custom error pages, mail server, log files and log file directory and more. With our Designer and ProDeveloper Unlimited Reseller hosting account you can even set your own Application Pools and get your own IP addresses. We're one of the affordable web hosts that offer advanced features like your own application pool with ASP.Net hosting services.
Back in 1998 we were one the first hosts to offer multiple sites in the one reseller hosting account. This simple innovation instantly saved webmasters hundreds of dollars per month. We continue to save webmasters money with discount price, true multi-web site, reseller web hosting on Windows servers.
Mix different scripts in each website - ASP.Net, ASP, PHP, Python, CGI.
You've developed a website and want to run an ASP script alongside an ASP.Net script, alongside a PHP script and maybe even use a Perl CGI script. You also might want the PHP script connecting to a SQL Server and MySQL database and the ASP and ASP.Net hosting Script connecting to the same MySQL and SQL Server databases. You can do all of this and more in your M6.Net Reseller hosting account.
Mix and use all the different scripting engines - ASP, ASP.Net (1.1, 2 or 3.5), PHP (4 or 5) with one or more MySQL and/or SQL Server and/or Access databases. As soon as your account is setup, all of this is ready to go. You can choose ASP.Net and PHP versions from your control panel with changes made instantly.
The Plesk & WebSitePanel Control Panel provide application installers for all popular web applications and you can also setup WordPress instantly and we fully support WordPress Multisite hosting.
Windows Web Hosting Flexibility
We won't hold you back. Where other hosts say no, we say let's take a look. So long as your requests do not pose a security risk, is legal and will not compromise the server or its performance or negatively impact other customers, we'll work hard to make your technology, custom components and special requests work for you.
Fully Automated Plesk Control Panel
You'll get the choice of the powerful Plesk control panel or WebSitePanel to manage your reseller hosting account. Plesk's years of experience backed by a strong and reliable company like Parallels provides the best reliability, user experience and wide range of features in a Windows web hosting control panel. WebSitePanel provides speed and flexibility. Not to mention every change you make with either control panel is instant and automatic and you have a vast set of documentation at your fingertips. With both control panels, you also get a multitude of web applications to install into any of your web sites with just a click - including an easy installer for multiple DotNetNuke Portals.
24/7 Windows Web Hosting Tech Support
We have a dedicated support team working around the clock answering queries and we aim to respond as fast as possible. We average an hour response time and in most cases in less than 30 minutes. We've handled millions of support queries over the years and have a wealth of experience in providing support to hosting customers like you.
24/7 Web, Email and Database Server Monitoring and Maintenance
On top of our support team we have a team monitoring and maintaining our servers and networks around the clock. Our MM team is proactively responding to server, network and security alerts before they become an issue and also keeping all our systems updated with the latest patches, latest Control panel and scripting engines.
Instant Hosting Package Setup
You can get your Windows reseller web hosting account up and running within the next few minutes and if for any reason you are not happy within 30 days, we'll refund your money. Try us risk free and start building powerful websites and save money at the same time.
Reliable Web Hosting:
* Hosting with 99.99% uptime
* 24/7 monitoring and management
* MySQL and SQL Server Database size only limited by your hosting account space
* Secure database directories
Rock Solid Windows Servers:
* Windows 2012, Windows 2008 R2 and Windows 2008 servers on request
* Latest patches and server updates
* Virus Scanners
* Security monitoring
Flexible Reseller Hosting:
* Reseller site hosting with any website hosting Package
* Plesk or WebSitePanel web site hosting control panel
* International Domain hosting
* Setup your own web host packages
* Unlimited domains
* Complete multi-site hosting
* SSI Server Side includes supported in all web site Hosting packages
* Multiple technologies in the one host account
* Raw Log file access
Full ASP.Net, ASP and .Net Hosting:
* Manage your own Application Pools
* ASP.Net DotNetNuke hosting
* FREE ASP.Net 1.1 Starter Kit
* ASP.Net 2.0 Starter Kit
* ASP.Net 3.5 Starter Kit
* ASP.Net AJAX hosting supported
* VB.NET codebehind
* C# codebehind
* .NET DLL /bin Folder
* Customizable global.asax
* Customizable web.config
* Multiple Application Roots
* Host Multiple Applications
* Web Services support
* XAML
* SOAP, WSDL
* WAP, WML
* WSE 3.0
All Development Tools Supported:
* Visual Studio 2010 ASP.Net 2008/2005/2003/2002 Supported
* Adobe CS 3,4,5 Support - DreamWeaver and Flash hosting
* Sharepoint Services
* Linq hosting
* Frontpage support
* Expression hosting support.
* WebDav connections
* All available connections for any of your favorite web design or web development IDE's
Components Included:
* ASPMail
* ASPImage
* ASPSmartupload
* ASPhttp
* ASPUpload
* Use your own Custom components with .Net, ASP.Net or ASP web app's.
* Upload your own ASP.Net components.
Windows Web Hosting Platform:
* ASP.Net 4.5 Hosting
* .Net 4.0 Hosting
* ASP.Net 3.5 Hosting
* ASP.Net 2.0 Hosting
* ASP.Net 1.1 Hosting
* .NET framework 4.0
* .NET framework 3.5
* .NET framework 2.0
* .NET framework 1.1
* Classic ASP hosting
* PHP 4 & PHP 5 hosting
* PERL v5 CGI hosting
* Python Hosting
* Flash & Full Mime support
* Silverlight hosting support
* C#, VB.NET
* AJAX (ASP.Net AJAX Services)
* Full support for PHP & MySQL
* Fully integrated support for ASP.Net, ASP, PHP, MySQL with SQL Server 2000,MS- SQL Server 2005 and MS-SQL Server 2008 hosting
* Seamlessly use PHP, .Net, ASP, ASP.Net and MS-SQL Server and/or MySQL..
SmarterMail 9 Email Server:
* ASP.Net AJAX Web-Based email hosting (like hotmail, yahoo)
* Unlimited email accounts/mailboxes hosting
* Unlimited email aliases
* Unlimited Maillists
* Unlimited domain aliases
* Catch all email address
* Commtouch spam filtering
Powerful Windows Control Panels:
* Choose from Plesk or WebSitePanel
* Automated Plesk control panel
* Individual control panel for each website you host
* Reseller client hosting control panel
* Web based file manager
* Password protected directories
* Change Windows level permissions
* Installable web applications
SQL Server & MySQL Databases:
* MSSQL Server 2008 and MSSQL Server database hosting on dedicated MSSQL Server's
* Reseller SQL Server hosting
* ADO, ADO.NET, OLEDB
* Unlimited ODBC connections
* Access 2003 &Access 2007
* MySQL 4
* MySQL 5
* MS-SQL Server 2008
* MSSQL Server Reporting services
* MS-SQL Management Studio
* MS-SQL Management Express
* Remote MSSQL Database connections
* Daily Database backups
* Stored Procedures
* Email from SQL Server
* Full Text Search
* DSN-Less Connection
* MS XML 6
* SQL XML 4
RESELLER WEB HOSTING
Reseller web hosting:
Reseller hosting is a form of web hosting wherein the account owner has the ability to use his/her allotted hard drive space and bandwidth to host websites on behalf of third parties. The reseller purchases the host's services wholesale and then sells them to customers, possibly for a profit. A certain portion of hard drive and bandwidth is allocated to the reseller account. The reseller may rent a dedicated server from a hosting company, or resell shared hosting services. In the latter case, the reseller is simply given the permission to sell a certain amount of disk space and bandwidth to his own customers without renting a server from a web hosting company he signed for a reseller account with.
The typical web hosting reseller might be a web design firm, web developer or systems integrator who offers web hosting as an add-on service. Reseller hosting is also an inexpensive way for web hosting entrepreneurs to start a company. Most reseller hosting plans allow resellers to create their own service plans and choose their own pricing structure. In many cases, resellers are able to establish their own branding via customized control panels and servers.
Reseller hosting does not require extensive knowledge of the technical aspects of web hosting. Usually, the data center operator is responsible for maintaining network infrastructure and hardware, and the dedicated owner configures, secures, and updates the server. A reseller is responsible for interfacing with his/her own customer base, but any hardware, software and connectivity problems are typically forwarded to the server provider from whom the reseller plan was purchased. Being a profitable reseller firm usually involves extensive advertising to get customers. While the monthly fees with major hosts are only a few dollars a month, it's a low margin business, and resellers must devote large advertising budgets to compete with established competitors. However, web hosting is one of the biggest online businesses, because every website needs hosting.
Resellers can set up and manage customer accounts via a web interface, usually point and click "Control Panels."
Well-known Control Panels List:
* WHM/cPanel (Unix)(Windows version coming soon)
* Plesk (Windows/Unix)
* DirectAdmin
* Webmin (Unix)
* H-sphere (H-sphere)
Reseller hosting is a most profitable business in the world with a huge reputation for the real web hosting companies from the freelancers and webmasters. The best way to increase the number of domains and customers hosting on their datacenters can be achieved through offering reseller hosting program. In India, there are many women and freelancers well known about this option to start home based business to earn huge dollars in less effort and time. To get more benefits through this hosting business, one should be aware of marketing the website in various ways to reach the targeted local customers. The main benefits of reseller hosting business are more profit in less effort, expense and time. There is no need that you must be knowledgeable with all the Internet technologies in the world. All the required resources will be provided by the real owner of the hosting server and in case, if any problems occur in availing the hosting service for your local customers, better to transfer the domains without any downtime to the best reseller hosting company.
Business owners look for the reliable web host with unlimited core and ecommerce features. It is advisable while framing basic shared website hosting plan for your local customer, make it attractive and the customers must be impressed with pricing and features. With the help of the reliable reseller hosting provider, you can let the customers register their domains from your official website. To increase the profit of the hosting business, announce some attractive hosting offers that benefit the local customers to reduce the website hosting cost. Most importantly, customer support is very important to any kind of customers to have better support technically and in a friendly manner.
If you are really desired to start reseller hosting business in India in a professional way, find the one who helps in all the ways to boost newly started hosting website to reach as many local customers. No need to spend so much of efforts using the control panel for allocating resources for the local customers. Without doubt, reseller hosting business is the most profitable business especially in India with a huge number of new customers waiting to sign up for website hosting. Reseller hosting plan can also be availed using some discount coupon codes and read as many website hosting reviews to finalize your decision of where to purchase reseller hosting service.
Reseller hosting is a form of web hosting wherein the account owner has the ability to use his/her allotted hard drive space and bandwidth to host websites on behalf of third parties. The reseller purchases the host's services wholesale and then sells them to customers, possibly for a profit. A certain portion of hard drive and bandwidth is allocated to the reseller account. The reseller may rent a dedicated server from a hosting company, or resell shared hosting services. In the latter case, the reseller is simply given the permission to sell a certain amount of disk space and bandwidth to his own customers without renting a server from a web hosting company he signed for a reseller account with.
The typical web hosting reseller might be a web design firm, web developer or systems integrator who offers web hosting as an add-on service. Reseller hosting is also an inexpensive way for web hosting entrepreneurs to start a company. Most reseller hosting plans allow resellers to create their own service plans and choose their own pricing structure. In many cases, resellers are able to establish their own branding via customized control panels and servers.
Reseller hosting does not require extensive knowledge of the technical aspects of web hosting. Usually, the data center operator is responsible for maintaining network infrastructure and hardware, and the dedicated owner configures, secures, and updates the server. A reseller is responsible for interfacing with his/her own customer base, but any hardware, software and connectivity problems are typically forwarded to the server provider from whom the reseller plan was purchased. Being a profitable reseller firm usually involves extensive advertising to get customers. While the monthly fees with major hosts are only a few dollars a month, it's a low margin business, and resellers must devote large advertising budgets to compete with established competitors. However, web hosting is one of the biggest online businesses, because every website needs hosting.
Resellers can set up and manage customer accounts via a web interface, usually point and click "Control Panels."
Well-known Control Panels List:
* WHM/cPanel (Unix)(Windows version coming soon)
* Plesk (Windows/Unix)
* DirectAdmin
* Webmin (Unix)
* H-sphere (H-sphere)
Reseller hosting is a most profitable business in the world with a huge reputation for the real web hosting companies from the freelancers and webmasters. The best way to increase the number of domains and customers hosting on their datacenters can be achieved through offering reseller hosting program. In India, there are many women and freelancers well known about this option to start home based business to earn huge dollars in less effort and time. To get more benefits through this hosting business, one should be aware of marketing the website in various ways to reach the targeted local customers. The main benefits of reseller hosting business are more profit in less effort, expense and time. There is no need that you must be knowledgeable with all the Internet technologies in the world. All the required resources will be provided by the real owner of the hosting server and in case, if any problems occur in availing the hosting service for your local customers, better to transfer the domains without any downtime to the best reseller hosting company.
Business owners look for the reliable web host with unlimited core and ecommerce features. It is advisable while framing basic shared website hosting plan for your local customer, make it attractive and the customers must be impressed with pricing and features. With the help of the reliable reseller hosting provider, you can let the customers register their domains from your official website. To increase the profit of the hosting business, announce some attractive hosting offers that benefit the local customers to reduce the website hosting cost. Most importantly, customer support is very important to any kind of customers to have better support technically and in a friendly manner.
If you are really desired to start reseller hosting business in India in a professional way, find the one who helps in all the ways to boost newly started hosting website to reach as many local customers. No need to spend so much of efforts using the control panel for allocating resources for the local customers. Without doubt, reseller hosting business is the most profitable business especially in India with a huge number of new customers waiting to sign up for website hosting. Reseller hosting plan can also be availed using some discount coupon codes and read as many website hosting reviews to finalize your decision of where to purchase reseller hosting service.
BUSINESS EMAIL SOLUTIONS
An email hosting service is an Internet hosting service that runs email servers.
Email hosting services usually offer premium email at a cost as opposed to advertisement-supported free email or free webmail. Email hosting services thus differ from typical end-user email providers such as webmail sites. They cater mostly to demanding email users and Small and Mid Size (SME) businesses, while larger enterprises usually run their own email hosting service on their own equipment using software such as Microsoft Exchange. large number of accounts. In addition, hosting providers manage user's own domain name, including any email authentication scheme that the domain owner wishes to enforce in order to convey the meaning that using a specific domain name identifies and qualifies email senders.
Most email hosting providers offer advanced premium email solutions hosted on dedicated custom email platforms. The technology and offerings of different email hosting providers can therefore vary with different needs. Email offered by most webhosting companies is usually more basic standardized POP3 based email and webmail based on open source webmail applications like Horde or SquirrelMail. Almost all webhosting providers offer standard email hosting.
Our professional email hosting service is ideal for businesses or individuals looking for a reliable email solution featuring webmail, IMAP, POP3 and SMTP. We offer spam & virus protection, archiving and a host of other features. Our email hosting service is compatible with Outlook and other third party email clients as well as most mobile phones.
Email hosting expertise:
We are proud of our experience in email hosting! With our full-featured web hosting you can create and manage unlimited number of personalized emails based on your domain. They will be easily accessible both through awebmail interface and email clients like Outlook, Thunderbird, Mac Mail, etc. Additionally, you will be able to take advantage of our powerful and secure servers, top support and great email hosting features!
Easy email management and access: Our CPanel provides great email management options including three different web mail interfaces. You can also easily access your email with all major email clients.
* Forwarders, auto responders, catch all mailbox
* RoundCube, Horde, SquirrelMail web mails
* Outlook, Thunderbird, Mac Mail compatible
* SMTP, POP3 and IMAP supported
Optimized email servers: Our server administrators are continuously implementing unique in-house solutions for eliminating spam and increasing email service security and speed.
* Secure SMTPs, POP3s and IMAPs
* Cutting-edge in-house anti spam filters
* Spam Assassin and MailFoundry™
* 24/7 live server monitoring
Expert email support: Along with being extremely fast in solving general hosting issues, our support team also provides 24/7 assistance with email issues.
* Support team with special email knowledge
* State-of-the-art HelpDesk system
* 24/7 professional customer service
* 15 min average ticket response time
Email hosting services usually offer premium email at a cost as opposed to advertisement-supported free email or free webmail. Email hosting services thus differ from typical end-user email providers such as webmail sites. They cater mostly to demanding email users and Small and Mid Size (SME) businesses, while larger enterprises usually run their own email hosting service on their own equipment using software such as Microsoft Exchange. large number of accounts. In addition, hosting providers manage user's own domain name, including any email authentication scheme that the domain owner wishes to enforce in order to convey the meaning that using a specific domain name identifies and qualifies email senders.
Most email hosting providers offer advanced premium email solutions hosted on dedicated custom email platforms. The technology and offerings of different email hosting providers can therefore vary with different needs. Email offered by most webhosting companies is usually more basic standardized POP3 based email and webmail based on open source webmail applications like Horde or SquirrelMail. Almost all webhosting providers offer standard email hosting.
Our professional email hosting service is ideal for businesses or individuals looking for a reliable email solution featuring webmail, IMAP, POP3 and SMTP. We offer spam & virus protection, archiving and a host of other features. Our email hosting service is compatible with Outlook and other third party email clients as well as most mobile phones.
Email hosting expertise:
We are proud of our experience in email hosting! With our full-featured web hosting you can create and manage unlimited number of personalized emails based on your domain. They will be easily accessible both through awebmail interface and email clients like Outlook, Thunderbird, Mac Mail, etc. Additionally, you will be able to take advantage of our powerful and secure servers, top support and great email hosting features!
Easy email management and access: Our CPanel provides great email management options including three different web mail interfaces. You can also easily access your email with all major email clients.
* Forwarders, auto responders, catch all mailbox
* RoundCube, Horde, SquirrelMail web mails
* Outlook, Thunderbird, Mac Mail compatible
* SMTP, POP3 and IMAP supported
Optimized email servers: Our server administrators are continuously implementing unique in-house solutions for eliminating spam and increasing email service security and speed.
* Secure SMTPs, POP3s and IMAPs
* Cutting-edge in-house anti spam filters
* Spam Assassin and MailFoundry™
* 24/7 live server monitoring
Expert email support: Along with being extremely fast in solving general hosting issues, our support team also provides 24/7 assistance with email issues.
* Support team with special email knowledge
* State-of-the-art HelpDesk system
* 24/7 professional customer service
* 15 min average ticket response time
ECOMMERCE WEB HOSTING
E-commerce Hosting is the complete web hosting solutions that are targeted towards the enterprises or entities that is intended to conduct E-commerce businesses. It allows users to publish their own information resources to any Internet user interested in accessing them.
It is a business that provides the technologies and services needed for web sites to be viewed on the web. Various Ecommerce tools are designed and developed for managing and promoting online sales
SOFTSUPPORTER INFOTECH is a place where you can find solution to your various Ecommerce hosting packages related requirements. The complete package of our Affordable Ecommerce hosting services includes numerous Ecommerce tools, which are beneficial for endorsing your products and services online.
Benefits of E-commerce Hosting :
• Reliability and flexibility with your account
• Easy to sell your products
• Constant access to your site.
Secure ecommerce hosting included: Your online store includes reliable ecommerce hosting with unlimited bandwidth.
Your domain name Your ecommerce website can use a new or existing domain name. We help you configure your existing domain or you can buy a new one with SOFTSUPPORTER INFOTECH.
Level 1 PCI compliant All stores powered by SOFTSUPPORTER INFOTECH include Level 1 PCI Compliant web hosting and shopping cart software. Rest easy knowing customer data is secure.
Automatic backups With SOFTSUPPORTER INFOTECH you never need to worrying about the safety of your store's data. We run automatic backups to ensure your ecommerce website and its data will always be safe and sound.
ServerCentral Hosting ServerCentral is an enterprise-level hosting service that serves the most reputable businesses around the world. With over 10 years of experience, they provide all SOFTSUPPORTER INFOTECH plans with fast and reliable hosting.
Nothing to set up We set up and host your ecommerce website and also take care of all software upgrades. You always get the latest SOFTSUPPORTER INFOTECH updates for free.
Unlimited bandwidth We want you to be successful: even when your online store gets lots of traffic, you will never see a bandwidth bill from us. Unlimited bandwidth is included in all plans.
No hidden fees Unlike competing ecommerce solutions, SOFTSUPPORTER INFOTECH offers unlimited bandwidth and zero set up fees on all our plans. You never have to worry about surprise cancelation or excess bandwidth fees.
Ruby on Rails SOFTSUPPORTER INFOTECH is built on Ruby on Rails, a powerful web framework that lets us make improvements with great speed.
Content Delivery Network (CDN) SOFTSUPPORTER INFOTECH was the first hosted ecommerce solution that offers a Content Delivery Network (CDN). A CDN is a large network of servers placed across the world to ensure your customers can load your online store as quickly as possible, wherever they are. Our CDN is operated by CDNetworks, one of the most reputable CDN companies.
It is a business that provides the technologies and services needed for web sites to be viewed on the web. Various Ecommerce tools are designed and developed for managing and promoting online sales
SOFTSUPPORTER INFOTECH is a place where you can find solution to your various Ecommerce hosting packages related requirements. The complete package of our Affordable Ecommerce hosting services includes numerous Ecommerce tools, which are beneficial for endorsing your products and services online.
Benefits of E-commerce Hosting :
• Reliability and flexibility with your account
• Easy to sell your products
• Constant access to your site.
Secure ecommerce hosting included: Your online store includes reliable ecommerce hosting with unlimited bandwidth.
Your domain name Your ecommerce website can use a new or existing domain name. We help you configure your existing domain or you can buy a new one with SOFTSUPPORTER INFOTECH.
Level 1 PCI compliant All stores powered by SOFTSUPPORTER INFOTECH include Level 1 PCI Compliant web hosting and shopping cart software. Rest easy knowing customer data is secure.
Automatic backups With SOFTSUPPORTER INFOTECH you never need to worrying about the safety of your store's data. We run automatic backups to ensure your ecommerce website and its data will always be safe and sound.
ServerCentral Hosting ServerCentral is an enterprise-level hosting service that serves the most reputable businesses around the world. With over 10 years of experience, they provide all SOFTSUPPORTER INFOTECH plans with fast and reliable hosting.
Nothing to set up We set up and host your ecommerce website and also take care of all software upgrades. You always get the latest SOFTSUPPORTER INFOTECH updates for free.
Unlimited bandwidth We want you to be successful: even when your online store gets lots of traffic, you will never see a bandwidth bill from us. Unlimited bandwidth is included in all plans.
No hidden fees Unlike competing ecommerce solutions, SOFTSUPPORTER INFOTECH offers unlimited bandwidth and zero set up fees on all our plans. You never have to worry about surprise cancelation or excess bandwidth fees.
Ruby on Rails SOFTSUPPORTER INFOTECH is built on Ruby on Rails, a powerful web framework that lets us make improvements with great speed.
Content Delivery Network (CDN) SOFTSUPPORTER INFOTECH was the first hosted ecommerce solution that offers a Content Delivery Network (CDN). A CDN is a large network of servers placed across the world to ensure your customers can load your online store as quickly as possible, wherever they are. Our CDN is operated by CDNetworks, one of the most reputable CDN companies.
DEDICATED SERVERS
Dedicated hosting service
A dedicated hosting service, dedicated server, or managed hosting service is a type of Internet hosting in which the client leases an entire server not shared with anyone else. This is more flexible than shared hosting, as organizations have full control over the server(s), including choice of operating system, hardware, etc. Server administration can usually be provided by the hosting company as an add-on service. In some cases a dedicated server can offer less overhead and a larger return on investment. Dedicated servers are most often housed in data centers, similar to colocation facilities, providing redundant power sources and HVAC systems. In contrast to colocation, the server hardware is owned by the provider and in some cases they will provide support for your operating system or applications.
Using a dedicated hosting service offers the benefits of high performance, security, email stability, and control. Due to the relatively high price of dedicated hosting, it is mostly used by websites that receive a large volume of traffic.
Operating system support
Availability, price and employee familiarity often determines which operating systems are offered on dedicated servers. Variations of Linux and Unix (open source operating systems) are often included at no charge to the customer. Commercial operating systems include Microsoft Windows Server, provided through a special program called Microsoft SPLA. Red Hat Enterprise is a commercial version of Linux offered to hosting providers on a monthly fee basis. The monthly fee provides OS updates through the Red Hat Network using an application called yum. Other operating systems are available from the open source community at no charge. These include CentOS, Fedora Core, Debian, and many other Linux distributions or BSD systems FreeBSD, NetBSD, OpenBSD.
Support for any of these operating systems typically depends on the level of management offered with a particular dedicated server plan. Operating system support may include updates to the core system in order to acquire the latest security fixes, patches, and system-wide vulnerability resolutions. Updates to core operating systems include kernel upgrades, service packs, application updates, and security patches that keep server secure and safe. Operating system updates and support relieves the burden of server management from the dedicated server owner.
Dedicated Servers - Handle All Your Demands with Ease
SOFTSUPPORTER INFOTECH offers Managed Dedicated Server Hosting that is reliable on DELL hardware with Red Hat Enterprise Linux, Cent OS, Debian, FreeBSD Servers and Microsoft Windows 2003/2008 Server.
SOFTSUPPORTER INFOTECH provides you with an entire hosting resource and setup that will include server resource utilized only by you. This results in a faster loading for your individual web site / application as the entire resources are "dedicated" to you. The resources of this server are not shared with other server. A dedicated hosting server web site makes sense for companies that require higher peak resources and higher data transfer rates.
Fully Managed Dedicated Server Hosting
SOFTSUPPORTER INFOTECH offers Fully Managed Dedicated Server Hosting that offers :
* Complete Setup for Application to Work
* 100% Fully Managed
* No Root / Remote Desktop Access
* Legendary Ease-of-Use
* Managed Backup on Request
* Managed Firewall and Server Monitoring Included
* Network Vulnerability Scanners
* Managed DNS Services
* Advanced Support (24 x 7 x 365)
* Server Monitoring
* Software Updates
SOFTSUPPORTER INFOTECH also provides services such as managed load balancing, managed enterprise storage and managed database hosting.
A dedicated hosting service, dedicated server, or managed hosting service is a type of Internet hosting in which the client leases an entire server not shared with anyone else. This is more flexible than shared hosting, as organizations have full control over the server(s), including choice of operating system, hardware, etc. Server administration can usually be provided by the hosting company as an add-on service. In some cases a dedicated server can offer less overhead and a larger return on investment. Dedicated servers are most often housed in data centers, similar to colocation facilities, providing redundant power sources and HVAC systems. In contrast to colocation, the server hardware is owned by the provider and in some cases they will provide support for your operating system or applications.
Using a dedicated hosting service offers the benefits of high performance, security, email stability, and control. Due to the relatively high price of dedicated hosting, it is mostly used by websites that receive a large volume of traffic.
Operating system support
Availability, price and employee familiarity often determines which operating systems are offered on dedicated servers. Variations of Linux and Unix (open source operating systems) are often included at no charge to the customer. Commercial operating systems include Microsoft Windows Server, provided through a special program called Microsoft SPLA. Red Hat Enterprise is a commercial version of Linux offered to hosting providers on a monthly fee basis. The monthly fee provides OS updates through the Red Hat Network using an application called yum. Other operating systems are available from the open source community at no charge. These include CentOS, Fedora Core, Debian, and many other Linux distributions or BSD systems FreeBSD, NetBSD, OpenBSD.
Support for any of these operating systems typically depends on the level of management offered with a particular dedicated server plan. Operating system support may include updates to the core system in order to acquire the latest security fixes, patches, and system-wide vulnerability resolutions. Updates to core operating systems include kernel upgrades, service packs, application updates, and security patches that keep server secure and safe. Operating system updates and support relieves the burden of server management from the dedicated server owner.
Dedicated Servers - Handle All Your Demands with Ease
SOFTSUPPORTER INFOTECH offers Managed Dedicated Server Hosting that is reliable on DELL hardware with Red Hat Enterprise Linux, Cent OS, Debian, FreeBSD Servers and Microsoft Windows 2003/2008 Server.
SOFTSUPPORTER INFOTECH provides you with an entire hosting resource and setup that will include server resource utilized only by you. This results in a faster loading for your individual web site / application as the entire resources are "dedicated" to you. The resources of this server are not shared with other server. A dedicated hosting server web site makes sense for companies that require higher peak resources and higher data transfer rates.
Fully Managed Dedicated Server Hosting
SOFTSUPPORTER INFOTECH offers Fully Managed Dedicated Server Hosting that offers :
* Complete Setup for Application to Work
* 100% Fully Managed
* No Root / Remote Desktop Access
* Legendary Ease-of-Use
* Managed Backup on Request
* Managed Firewall and Server Monitoring Included
* Network Vulnerability Scanners
* Managed DNS Services
* Advanced Support (24 x 7 x 365)
* Server Monitoring
* Software Updates
SOFTSUPPORTER INFOTECH also provides services such as managed load balancing, managed enterprise storage and managed database hosting.
MULTIMEDIA SOLUTIONS
MULTIMEDIA SOLUTIONS
SOFTSUPPORTER INFOTECH is the prominent service provider of multimedia solutions. Multimedia is a combination of text, audio- visuals, images, animation and other interactive content variety. Multimedia solutions are the most effective way of expressing ideas. Multimedia solutions make the presentation easier and interesting. It creates visual fascination and catches the attention more professionally. Multimedia solutions ease the users to remember the presentation for a longer duration. We, at SOFTSUPPORTER INFOTECH, create high-level logical stimulation through various media like touch, vision as well as sound which ultimately amplifies the user retention.
Why Us?
• Use of latest versions of updated software.
• We avail highly talented and creative multimedia experts.
• Provide proper customer support.
• Flexible approach
• Affordability
SOFTSUPPORTER INFOTECH has emerged as a strong forerunner in the areas of Multimedia Development, using the latest Multimedia Tools. We have carved a niche for ourselves both in terms of quality reproduction and meet time deadlines in the area of high-quality desktop publishing, imaging, corporate presentations, creative designing, graphic designing and multimedia software development. Whatever the media, there is an effective solution. Whether it is a cd-rom, or your web server, or on paper, we are there to deliver.
Our Multimedia tools enhance the impact of your presentation. Audio visual media such as video, slides, CD-ROM and Internet are carriers which can provide strong support to the physical presentation of your products and services. They make it possible to visualize products & services and to give three-dimensional explanations of applications as well as show equipment in 3-D simulation. Multimedia for exhibitors, the combination of sound, pictures and film is particularly an effective multimedia fair presentation for attracting attention in an exhibition. It is also possible to make the presentation interactive so to enable the user to search the required information himself.
SOFTSUPPORTER INFOTECH specializes in assisting organizations with implementing a 'business centric' approach to improving operations. By understanding your business first and then expanding outward to define and implement your unique optimal operational processes and technology, we enable you to run your business more smoothly and profitably for the long term.
SOFTSUPPORTER INFOTECH is the prominent service provider of multimedia solutions. Multimedia is a combination of text, audio- visuals, images, animation and other interactive content variety. Multimedia solutions are the most effective way of expressing ideas. Multimedia solutions make the presentation easier and interesting. It creates visual fascination and catches the attention more professionally. Multimedia solutions ease the users to remember the presentation for a longer duration. We, at SOFTSUPPORTER INFOTECH, create high-level logical stimulation through various media like touch, vision as well as sound which ultimately amplifies the user retention.
Why Us?
• Use of latest versions of updated software.
• We avail highly talented and creative multimedia experts.
• Provide proper customer support.
• Flexible approach
• Affordability
SOFTSUPPORTER INFOTECH has emerged as a strong forerunner in the areas of Multimedia Development, using the latest Multimedia Tools. We have carved a niche for ourselves both in terms of quality reproduction and meet time deadlines in the area of high-quality desktop publishing, imaging, corporate presentations, creative designing, graphic designing and multimedia software development. Whatever the media, there is an effective solution. Whether it is a cd-rom, or your web server, or on paper, we are there to deliver.
Our Multimedia tools enhance the impact of your presentation. Audio visual media such as video, slides, CD-ROM and Internet are carriers which can provide strong support to the physical presentation of your products and services. They make it possible to visualize products & services and to give three-dimensional explanations of applications as well as show equipment in 3-D simulation. Multimedia for exhibitors, the combination of sound, pictures and film is particularly an effective multimedia fair presentation for attracting attention in an exhibition. It is also possible to make the presentation interactive so to enable the user to search the required information himself.
SOFTSUPPORTER INFOTECH specializes in assisting organizations with implementing a 'business centric' approach to improving operations. By understanding your business first and then expanding outward to define and implement your unique optimal operational processes and technology, we enable you to run your business more smoothly and profitably for the long term.
ECOMMERCE SOLUTIONS
ECOMMERCE SOLUTIONS
What is "E-commerce" ?
E-commerce is the term used to describe the selling of products and services over the Internet. In the most general sense, simply creating a Web site that advertises and promotes your products can be considered "E-commerce."
E-commerce businesses now offer elaborate online stores where customers can browse thousands of products, place an order, select the desired shipping method and pay for their purchases using their credit cards.
In today's world of e-Businesses, content flow is almost as crucial as cash flow. If an organization cannot update the information about its product and services on a continuous basis then it will not be able to fulfill the today's Internet based expectations. If any organization wants to increase the content flow without spending lots of money and with less problems then the content management systems are best option.
Any company or organization will need the CMS if the web site of the company is big and there are frequent updates of content or strong requirement to manage website on continuous basis.
It's depend upon a number of factors, such as how you want to handle transactions and what types of security you want to provide. For example, if you don't need to accept credit cards or process transactions online, all you need is a web site that lists your products, provides some sort of order form and lists the address where your customers should send their payments.
However, if you want a full-featured online store that can process credit card transactions in "real time" in a secure environment you will need:
Shopping cart software
Internet-ready merchant account
Payment gateway
SSL certificate
Shopping cart software
A shopping cart is an interactive program that allows your client to see your product, choose how many of each item he/she would like to purchase, pay for his/her order and indicate where you will need to send that order.Shopping cart software track products that the customer wants to buy. When a customer comes to the store pages, the shopping cart software assigns a tracking number to the products that the customer wants to buy. When a customer comes to the store pages, the shopping cart software assigns an tracking number to the current customer. Items that are added to the cart are associated with the tracking number for the order. When the customer wants to check out, all of the products in the shopping cart are added to the check out page.
Internet-ready merchant account
Internet-ready merchant accounts enable you to handle Internet transactions in "real time" without any human intervention. Because the risk of credit card fraud is greater when you are accepting credit cards over the Internet, these specialized merchant accounts also provide additional checks that can significantly reduce the chance of credit card fraud. Once the transactions are processed, the merchant account provider transfers the funds received from the credit card transactions from your merchant account to your bank account.
Payment Gateway
A payment gateway is a service that connects your online store with your merchant account provider. This service reads the information from the order forms and translates that information for the merchant account. The payment gateway also verifies that the customer's credit card account has the necessary credit available for the purchase.
SSL certificate
Setting up SSL on your own web site may require you to purchase an SSL certificate. SSL (Secure Sockets Layer) is a method of ensuring that information submitted through your Web site is secure and cannot be accessed by unauthorized users. When a site offers an SSL-secured form, the information submitted via that form (typically credit card information) is encrypted using a special "certificate key" and then decrypted with another key after it has been transmitted.
When users access a site secured with SSL,a symbol displays in their browser windows indicating that the site is secure. A secure page's URL begins with the letters "HTTPS" instead of the standard "HTTP."
E-commerce:
Electronic commerce, commonly known as e-commerce, is a type of industry where buying and selling of product or service is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices social media, and telephones as well.
Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions.
E-commerce can be divided into:
* E-tailing or "virtual storefronts" on websites with online catalogs, sometimes gathered into a "virtual mall"
* The gathering and use of demographic data through Web contacts and social media
* Electronic Data Interchange (EDI), the business-to-business exchange of data
* E-mail and fax and their use as media for reaching prospective and established customers (for example, with newsletters)
* Business-to-business buying and selling
* The security of business transactions
SOFTSUPPORTER INFOTECH Ecommerce Solution All-in-one ecommerce solution for your online store
Beautifully Designed Templates
Visit the SOFTSUPPORTER INFOTECH theme store and select the perfect template solution for your ecommerce website. Many of the ecommerce templates found in the Shopify Theme Store have been created by world-renown designers including happy cog, clearleft and pixel union.
Accept Credit Cards Online
If you are a small business and want to get your online store set up in minutes, use PayPal to accept credit card payments. When you hit a high payment volume, you can easily upgrade to another payment gateway like Authorize.net or Stripe.
Ecommerce Plugins
The SOFTSUPPORTER INFOTECH App Store is a collection of free and premium plugins that extend the functionality of your online store. It is a great way to adding more specialized features. SOFTSUPPORTER INFOTECH grows with your business.
Secure Shopping Cart
SOFTSUPPORTER INFOTECH provides a reliable, secure shopping cart solution for your ecommerce website. The shopping cart allows you to accept credit cards and PayPal payments by integrating with over 50 payment gateways.
Hosting with Unlimited Bandwidth
We want you to be successful: even when your online store gets lots of traffic, you will never see a bandwidth bill from us. Unlimited bandwidth is included in all plans. SOFTSUPPORTER INFOTECH, an ecommerce solution provider that has it all!
Feature Rich CMS
Our feature rich online ecommerce solution has your online store needs covered, our uncluttered interface lets you manage your ecommerce shop without getting in your way.
SOFTSUPPORTER INFOTECH is one of the few companies that provide complete e-commerce solution for businesses SOFTSUPPORTER INFOTECH india provides-Ecommerce solutions and ecommerce development,ecommerce web Design,Ecommerce shopping cart solutions and web portal development,ecommerce solutions Provider Company from India,ecommerce development,ecommerce shopping cart,ecommerce web design,ecommerce software solutions,website designing,content management system,outsource web development,webdesign india,software development, search engine optimization,website hosting, multimedia presentation,logo designing It does not matter in which business you are in, we can design and implement an e-commerce solution that is perfect for you and is cost effective too. E-commerce can give your business a whole new class of customers and can increase your sales dramatically.
What is "E-commerce" ?
E-commerce is the term used to describe the selling of products and services over the Internet. In the most general sense, simply creating a Web site that advertises and promotes your products can be considered "E-commerce."
E-commerce businesses now offer elaborate online stores where customers can browse thousands of products, place an order, select the desired shipping method and pay for their purchases using their credit cards.
In today's world of e-Businesses, content flow is almost as crucial as cash flow. If an organization cannot update the information about its product and services on a continuous basis then it will not be able to fulfill the today's Internet based expectations. If any organization wants to increase the content flow without spending lots of money and with less problems then the content management systems are best option.
Any company or organization will need the CMS if the web site of the company is big and there are frequent updates of content or strong requirement to manage website on continuous basis.
It's depend upon a number of factors, such as how you want to handle transactions and what types of security you want to provide. For example, if you don't need to accept credit cards or process transactions online, all you need is a web site that lists your products, provides some sort of order form and lists the address where your customers should send their payments.
However, if you want a full-featured online store that can process credit card transactions in "real time" in a secure environment you will need:
Shopping cart software
Internet-ready merchant account
Payment gateway
SSL certificate
Shopping cart software
A shopping cart is an interactive program that allows your client to see your product, choose how many of each item he/she would like to purchase, pay for his/her order and indicate where you will need to send that order.Shopping cart software track products that the customer wants to buy. When a customer comes to the store pages, the shopping cart software assigns a tracking number to the products that the customer wants to buy. When a customer comes to the store pages, the shopping cart software assigns an tracking number to the current customer. Items that are added to the cart are associated with the tracking number for the order. When the customer wants to check out, all of the products in the shopping cart are added to the check out page.
Internet-ready merchant account
Internet-ready merchant accounts enable you to handle Internet transactions in "real time" without any human intervention. Because the risk of credit card fraud is greater when you are accepting credit cards over the Internet, these specialized merchant accounts also provide additional checks that can significantly reduce the chance of credit card fraud. Once the transactions are processed, the merchant account provider transfers the funds received from the credit card transactions from your merchant account to your bank account.
Payment Gateway
A payment gateway is a service that connects your online store with your merchant account provider. This service reads the information from the order forms and translates that information for the merchant account. The payment gateway also verifies that the customer's credit card account has the necessary credit available for the purchase.
SSL certificate
Setting up SSL on your own web site may require you to purchase an SSL certificate. SSL (Secure Sockets Layer) is a method of ensuring that information submitted through your Web site is secure and cannot be accessed by unauthorized users. When a site offers an SSL-secured form, the information submitted via that form (typically credit card information) is encrypted using a special "certificate key" and then decrypted with another key after it has been transmitted.
When users access a site secured with SSL,a symbol displays in their browser windows indicating that the site is secure. A secure page's URL begins with the letters "HTTPS" instead of the standard "HTTP."
E-commerce:
Electronic commerce, commonly known as e-commerce, is a type of industry where buying and selling of product or service is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices social media, and telephones as well.
Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions.
E-commerce can be divided into:
* E-tailing or "virtual storefronts" on websites with online catalogs, sometimes gathered into a "virtual mall"
* The gathering and use of demographic data through Web contacts and social media
* Electronic Data Interchange (EDI), the business-to-business exchange of data
* E-mail and fax and their use as media for reaching prospective and established customers (for example, with newsletters)
* Business-to-business buying and selling
* The security of business transactions
SOFTSUPPORTER INFOTECH Ecommerce Solution All-in-one ecommerce solution for your online store
Beautifully Designed Templates
Visit the SOFTSUPPORTER INFOTECH theme store and select the perfect template solution for your ecommerce website. Many of the ecommerce templates found in the Shopify Theme Store have been created by world-renown designers including happy cog, clearleft and pixel union.
Accept Credit Cards Online
If you are a small business and want to get your online store set up in minutes, use PayPal to accept credit card payments. When you hit a high payment volume, you can easily upgrade to another payment gateway like Authorize.net or Stripe.
Ecommerce Plugins
The SOFTSUPPORTER INFOTECH App Store is a collection of free and premium plugins that extend the functionality of your online store. It is a great way to adding more specialized features. SOFTSUPPORTER INFOTECH grows with your business.
Secure Shopping Cart
SOFTSUPPORTER INFOTECH provides a reliable, secure shopping cart solution for your ecommerce website. The shopping cart allows you to accept credit cards and PayPal payments by integrating with over 50 payment gateways.
Hosting with Unlimited Bandwidth
We want you to be successful: even when your online store gets lots of traffic, you will never see a bandwidth bill from us. Unlimited bandwidth is included in all plans. SOFTSUPPORTER INFOTECH, an ecommerce solution provider that has it all!
Feature Rich CMS
Our feature rich online ecommerce solution has your online store needs covered, our uncluttered interface lets you manage your ecommerce shop without getting in your way.
SOFTSUPPORTER INFOTECH is one of the few companies that provide complete e-commerce solution for businesses SOFTSUPPORTER INFOTECH india provides-Ecommerce solutions and ecommerce development,ecommerce web Design,Ecommerce shopping cart solutions and web portal development,ecommerce solutions Provider Company from India,ecommerce development,ecommerce shopping cart,ecommerce web design,ecommerce software solutions,website designing,content management system,outsource web development,webdesign india,software development, search engine optimization,website hosting, multimedia presentation,logo designing It does not matter in which business you are in, we can design and implement an e-commerce solution that is perfect for you and is cost effective too. E-commerce can give your business a whole new class of customers and can increase your sales dramatically.
SHOPPING CART SOLUTIONS
SHOPPING CART SOLUTIONS
Why is Shopping Cart Software Important?
The advent of the internet as a commercial medium has generated endless business opportunities through eCommerce. No matter where they are located or what they sell, online businesses of all sizes can sell to customers around the world. The foundation of any functional – let alone successful – eCommerce website is shopping cart software. eCommerce shopping cart software has greatly evolved to include far more than a basic virtual shopping cart for your customers to add products to; it offers all the essential tools you need to manage all the facets of an eCommerce website.
To begin with, shopping cart software provides you with tools for website design, inventory control, customer management, and tax and shipping calculators. These calculators allow you to configure settings so that tax and shipping costs are automatically calculated for customers based on their location. Additionally, most shopping cart applications help you market your site with integrated information regarding affiliate programs, social network marketing methods and online merchandising to attract more customers.
Security is also an important aspect of shopping cart software. Online shoppers won't purchase from an unsecure website, so shopping cart software provides access to reputable payment gateways as well as encryption for all information transfers.
There are dozens of shopping cart applications on the market, but Volusion, Shopify and Shopping Cart Elite are among the best. Each of these scores high marks in the criteria we established for our side-by-side comparison and reviews of top-notch e commerce shopping cart software. To learn more, browse our articles on shopping cart software.
Shopping Cart Software: What to Look For
Choosing the right hosted shopping cart software is one of the most crucial steps to making your online business a success. Your customers need to be able to purchase your products as easily as possible, with a sense of security. For business owners, the software should be simple to use, replete with useful features and great customer support when you need it. The following are the criteria we used to evaluate the best shopping cart software on the market.
Web Design
If you want to create an eCommerce website that prospective customers will enjoy using and want to visit repeatedly, polished, professional and intuitive webpages are important. The design features of shopping cart software should include an array of design templates to choose from and step-by-step wizards or WYSIWYG editors for storefront development. The templates should be easy to use and should offer customization options that enable you to create the perfect site for your business.
Administration & Inventory Control
Shopping cart software includes a range of administrative features that allow you to manage your inventory. An administrative dashboard provides access to product upload, editing and management options. The best shopping cart software applications allow you to upload an unlimited number of products and sell both hard (physical) and soft goods (services or downloadable products, such as software). However, some applications restrict the number and type of products you can sell, so pay attention to these aspects of the products you consider.
Comprehensive inventory controls that include inventory reports and a catalog manager are crucial because they give you insight into the current state of your inventory. For instance, with a few mouse-clicks, you should be able to see how many units of each product you have ready to sell and which products are running low or are out of stock. Similarly, you should be able to run detailed sales reports and manage your orders. Sales reports track how many units of each product you have sold among completed orders, while order management enables you to view and process open orders that are awaiting shipment and access real-time order tracking.
Beyond inventory control, the best shopping cart software offers comprehensive payment options and integration with accounting software. Additionally, these applications have options that enable you to set up cross-sell and up-sell modules on your site and to offer coupons, gift certificates and special discounts to your customers.
Most simple shopping cart software provides basic administrative and inventory control features, such as bulk product uploading and support for both hard and soft goods. However, these applications' specific features and pricing structures can vary greatly between companies, so it's important to find shopping cart software that includes your desired features at a cost-effective price.
Marketing
Shopping cart eCommerce software should include robust marketing tools to help you generate more traffic to your site and thus increase sales. For instance, you should be able to automate abandoned cart emails, offer daily deals and implement a loyalty program for your shoppers. Additionally, the software should allow you to run detailed sales reports so that you can easily identify your best – and worst – selling products. Other options may include the ability to set up an affiliate program for your site and to send promotional or follow-up emails to customers. The more marketing tools and features the website shopping cart software provides, the better.
Security
Security is a chief concern for online shoppers, so it's crucial to make sure that the shopping cart website you use offers standard security features. These should include fraud protection, SSL secure checkouts that encrypt customers' payment information, as well as data backup and restoration to protect your business records.
Help & Support
Whether you are a seasoned online merchant or new to eCommerce, it's likely that you'll need technical assistance with your site at one time or another. The manufacturers of top-notch shopping cart software provide comprehensive support resources that you can reference, including a knowledgebase, community forums and video tutorials. The manufacturer should also provide direct technical assistance via email or telephone.
Shopping cart software is not the only component of a successful internet business, but it is one of the most crucial. Regardless of whether you are a new merchant or are unhappy with your current online shopping cart, our side-by-side comparison and comprehensive reviews can help you select the shopping cart software that is best suited for your eCommerce website.
SOFTSUPPORTER INFOTECH provides a reliable, secure shopping cart solution for your ecommerce website. The shopping cart software allows you to accept credit cards and PayPal payments by integrating with over 50 payment gateways.
Credit card and order data is encrypted and secure. SOFTSUPPORTER INFOTECH is Level 1 PCI compliant and uses 128 bit SSL certificates to keep order details secure.
Accept credit cards & PayPal
Customer can pay for items in their ecommerce shopping cart using VISA, MasterCard, AMEX or other credit cards in addition to PayPal. SOFTSUPPORTER INFOTECH uses a payment gateway to accept credit card payments.
If you want to get your online store set up in minutes, use PayPal to accept credit card payments. When you hit a high payment volume, you can easily upgrade to another payment gateway like Authorize.net or Stripe.
Payment gateways supported
SOFTSUPPORTER INFOTECH integrates with over 50 payment gateways to allow your store to accept credit cards. The list of compatible payment gateways includes PayPal, Authorize.net and Google Checkout and these others:
Authorize.net
Barclays ePDQ (MPI)
Beanstream
Braintree
CardStream
Chase Paymentech (Orbital)
CyberSource
DataCash
DirecPay
E-xact
Efsnet
Elavon MyVirtualMerchant
ePay
eWAY
FirstData US
Garanti Sanal POS
GestPay
Google Checkout
HiTRUST
Inspire Commerce
InstaPAY
Iridium
Litle Online
Merchant e-Solutions
MerchantWARE by Mer…
Modern Payments
Moneris
NELiX TransaX
NETbilling
NetRegistry
Nochex
Ogone DirectLink
Optimal Payments
Paybox Direct
PayFast
PayJunction
Payment Express PxPay
PaymentExpress
PayPal Express Checkout
PayPal Payflow Link
PayPal Payflow Pro
PayPal Payments Advanced
PayPal Payments Pro (US)
PayPal Website Paym…
PayPal Website Paym…
Plug'n Pay
Psigate
PSL Payment Solutions
QuickBooks Merchant…
Quickpay
Realex
Sage Payment Solutions
SagePay
SagePay Form
Samurai
SecurePay
SecurePay (Australia)
SecurePayTech
Skip Jack
Skrill (Moneybookers)
SOFORT Banking (DIR…
Stripe
TransFirst
Trust Commerce
USA ePay
Valitor
Verifi
ViaKLIX
Wirecard
WorldPay (Direct)
WorldPay (Offsite)
Your currency, tax rates and language
Your store's shopping cart software is set up to use your local currency. It automatically calculates tax rates based on where your business and buyers are located.
You can also customize the checkout page into one of 50+ languages, or translate the shopping cart checkout page yourself. Existing shopping cart checkout languages include: Danish, Dutch, Spanish, French, German, Greek, Italian, Japanese, Portuguese, Chinese, Swedish and others.
Easy shipping rate calculation
Set up rates for shipping your products based on product weight or prices. Alternatively, Business and Unlimited plan members can automatically calculate shipping rates from UPS, USPS or FedEx in real-time.
Automate shipping & fulfilment
SOFTSUPPORTER INFOTECH connects with fulfillment services including Amazon Services, Shipwire, and Webgistix. These fulfilment services allow you to fill and ship orders from a warehouse with one click.
Mobile shopping cart
SOFTSUPPORTER INFOTECH detects when a customer goes to the checkout using a mobile phone (iPhone, Android, Blackberry) and presents an optimized mobile shopping cart checkout.
Recover abandoned shopping carts
SOFTSUPPORTER INFOTECH provides a list of email addresses of those that went to the checkout page, but never completed the purchase. Sending an email to those that abandoned their shopping cart can help you recover otherwise lost sales.
Free SSL certificate included
Your online store's shopping cart includes an SSL certificate that uses industry standard 128 bit encryption technology. This is the same level of encryption used by large banks to keep your information secure.
SOFTSUPPORTER INFOTECH provides a shared SSL certificate at no cost to all stores. Many other hosted ecommerce solutions will charge you hundreds of dollars every year for a SSL certificate.
Certified Level 1 PCI compliant
In order to accept VISA, MasterCard, and other credit cards, your shopping cart software and ecommerce hosting must be PCI compliant. SOFTSUPPORTER INFOTECH is certified Level 1 PCI DSS compliant. This compliance extends to all online stores powered by SOFTSUPPORTER INFOTECH.
Why is Shopping Cart Software Important?
The advent of the internet as a commercial medium has generated endless business opportunities through eCommerce. No matter where they are located or what they sell, online businesses of all sizes can sell to customers around the world. The foundation of any functional – let alone successful – eCommerce website is shopping cart software. eCommerce shopping cart software has greatly evolved to include far more than a basic virtual shopping cart for your customers to add products to; it offers all the essential tools you need to manage all the facets of an eCommerce website.
To begin with, shopping cart software provides you with tools for website design, inventory control, customer management, and tax and shipping calculators. These calculators allow you to configure settings so that tax and shipping costs are automatically calculated for customers based on their location. Additionally, most shopping cart applications help you market your site with integrated information regarding affiliate programs, social network marketing methods and online merchandising to attract more customers.
Security is also an important aspect of shopping cart software. Online shoppers won't purchase from an unsecure website, so shopping cart software provides access to reputable payment gateways as well as encryption for all information transfers.
There are dozens of shopping cart applications on the market, but Volusion, Shopify and Shopping Cart Elite are among the best. Each of these scores high marks in the criteria we established for our side-by-side comparison and reviews of top-notch e commerce shopping cart software. To learn more, browse our articles on shopping cart software.
Shopping Cart Software: What to Look For
Choosing the right hosted shopping cart software is one of the most crucial steps to making your online business a success. Your customers need to be able to purchase your products as easily as possible, with a sense of security. For business owners, the software should be simple to use, replete with useful features and great customer support when you need it. The following are the criteria we used to evaluate the best shopping cart software on the market.
Web Design
If you want to create an eCommerce website that prospective customers will enjoy using and want to visit repeatedly, polished, professional and intuitive webpages are important. The design features of shopping cart software should include an array of design templates to choose from and step-by-step wizards or WYSIWYG editors for storefront development. The templates should be easy to use and should offer customization options that enable you to create the perfect site for your business.
Administration & Inventory Control
Shopping cart software includes a range of administrative features that allow you to manage your inventory. An administrative dashboard provides access to product upload, editing and management options. The best shopping cart software applications allow you to upload an unlimited number of products and sell both hard (physical) and soft goods (services or downloadable products, such as software). However, some applications restrict the number and type of products you can sell, so pay attention to these aspects of the products you consider.
Comprehensive inventory controls that include inventory reports and a catalog manager are crucial because they give you insight into the current state of your inventory. For instance, with a few mouse-clicks, you should be able to see how many units of each product you have ready to sell and which products are running low or are out of stock. Similarly, you should be able to run detailed sales reports and manage your orders. Sales reports track how many units of each product you have sold among completed orders, while order management enables you to view and process open orders that are awaiting shipment and access real-time order tracking.
Beyond inventory control, the best shopping cart software offers comprehensive payment options and integration with accounting software. Additionally, these applications have options that enable you to set up cross-sell and up-sell modules on your site and to offer coupons, gift certificates and special discounts to your customers.
Most simple shopping cart software provides basic administrative and inventory control features, such as bulk product uploading and support for both hard and soft goods. However, these applications' specific features and pricing structures can vary greatly between companies, so it's important to find shopping cart software that includes your desired features at a cost-effective price.
Marketing
Shopping cart eCommerce software should include robust marketing tools to help you generate more traffic to your site and thus increase sales. For instance, you should be able to automate abandoned cart emails, offer daily deals and implement a loyalty program for your shoppers. Additionally, the software should allow you to run detailed sales reports so that you can easily identify your best – and worst – selling products. Other options may include the ability to set up an affiliate program for your site and to send promotional or follow-up emails to customers. The more marketing tools and features the website shopping cart software provides, the better.
Security
Security is a chief concern for online shoppers, so it's crucial to make sure that the shopping cart website you use offers standard security features. These should include fraud protection, SSL secure checkouts that encrypt customers' payment information, as well as data backup and restoration to protect your business records.
Help & Support
Whether you are a seasoned online merchant or new to eCommerce, it's likely that you'll need technical assistance with your site at one time or another. The manufacturers of top-notch shopping cart software provide comprehensive support resources that you can reference, including a knowledgebase, community forums and video tutorials. The manufacturer should also provide direct technical assistance via email or telephone.
Shopping cart software is not the only component of a successful internet business, but it is one of the most crucial. Regardless of whether you are a new merchant or are unhappy with your current online shopping cart, our side-by-side comparison and comprehensive reviews can help you select the shopping cart software that is best suited for your eCommerce website.
SOFTSUPPORTER INFOTECH provides a reliable, secure shopping cart solution for your ecommerce website. The shopping cart software allows you to accept credit cards and PayPal payments by integrating with over 50 payment gateways.
Credit card and order data is encrypted and secure. SOFTSUPPORTER INFOTECH is Level 1 PCI compliant and uses 128 bit SSL certificates to keep order details secure.
Accept credit cards & PayPal
Customer can pay for items in their ecommerce shopping cart using VISA, MasterCard, AMEX or other credit cards in addition to PayPal. SOFTSUPPORTER INFOTECH uses a payment gateway to accept credit card payments.
If you want to get your online store set up in minutes, use PayPal to accept credit card payments. When you hit a high payment volume, you can easily upgrade to another payment gateway like Authorize.net or Stripe.
Payment gateways supported
SOFTSUPPORTER INFOTECH integrates with over 50 payment gateways to allow your store to accept credit cards. The list of compatible payment gateways includes PayPal, Authorize.net and Google Checkout and these others:
Authorize.net
Barclays ePDQ (MPI)
Beanstream
Braintree
CardStream
Chase Paymentech (Orbital)
CyberSource
DataCash
DirecPay
E-xact
Efsnet
Elavon MyVirtualMerchant
ePay
eWAY
FirstData US
Garanti Sanal POS
GestPay
Google Checkout
HiTRUST
Inspire Commerce
InstaPAY
Iridium
Litle Online
Merchant e-Solutions
MerchantWARE by Mer…
Modern Payments
Moneris
NELiX TransaX
NETbilling
NetRegistry
Nochex
Ogone DirectLink
Optimal Payments
Paybox Direct
PayFast
PayJunction
Payment Express PxPay
PaymentExpress
PayPal Express Checkout
PayPal Payflow Link
PayPal Payflow Pro
PayPal Payments Advanced
PayPal Payments Pro (US)
PayPal Website Paym…
PayPal Website Paym…
Plug'n Pay
Psigate
PSL Payment Solutions
QuickBooks Merchant…
Quickpay
Realex
Sage Payment Solutions
SagePay
SagePay Form
Samurai
SecurePay
SecurePay (Australia)
SecurePayTech
Skip Jack
Skrill (Moneybookers)
SOFORT Banking (DIR…
Stripe
TransFirst
Trust Commerce
USA ePay
Valitor
Verifi
ViaKLIX
Wirecard
WorldPay (Direct)
WorldPay (Offsite)
Your currency, tax rates and language
Your store's shopping cart software is set up to use your local currency. It automatically calculates tax rates based on where your business and buyers are located.
You can also customize the checkout page into one of 50+ languages, or translate the shopping cart checkout page yourself. Existing shopping cart checkout languages include: Danish, Dutch, Spanish, French, German, Greek, Italian, Japanese, Portuguese, Chinese, Swedish and others.
Easy shipping rate calculation
Set up rates for shipping your products based on product weight or prices. Alternatively, Business and Unlimited plan members can automatically calculate shipping rates from UPS, USPS or FedEx in real-time.
Automate shipping & fulfilment
SOFTSUPPORTER INFOTECH connects with fulfillment services including Amazon Services, Shipwire, and Webgistix. These fulfilment services allow you to fill and ship orders from a warehouse with one click.
Mobile shopping cart
SOFTSUPPORTER INFOTECH detects when a customer goes to the checkout using a mobile phone (iPhone, Android, Blackberry) and presents an optimized mobile shopping cart checkout.
Recover abandoned shopping carts
SOFTSUPPORTER INFOTECH provides a list of email addresses of those that went to the checkout page, but never completed the purchase. Sending an email to those that abandoned their shopping cart can help you recover otherwise lost sales.
Free SSL certificate included
Your online store's shopping cart includes an SSL certificate that uses industry standard 128 bit encryption technology. This is the same level of encryption used by large banks to keep your information secure.
SOFTSUPPORTER INFOTECH provides a shared SSL certificate at no cost to all stores. Many other hosted ecommerce solutions will charge you hundreds of dollars every year for a SSL certificate.
Certified Level 1 PCI compliant
In order to accept VISA, MasterCard, and other credit cards, your shopping cart software and ecommerce hosting must be PCI compliant. SOFTSUPPORTER INFOTECH is certified Level 1 PCI DSS compliant. This compliance extends to all online stores powered by SOFTSUPPORTER INFOTECH.
PAYMENT GATEWAY INTEGRATION
Payment Gateway refers to an e-commerce service that authorizes payments for e-businesses & online retailers. In a way, it represents a physical POS (Point-of-sale) terminal located at most retail outlets. Payment gateways encrypt sensitive information, such as credit card numbers, to ensure that information passes securely between the customer and the merchant.
Types of Payment Gateways
The Payment Gateway is needed to be acquired by the owner of the site and the integration of the same in to the website is performed by us. There exists various types of Payment Gateways, some of which are mentioned below & since it requires varying amount of effort in integrating; so cost for integration of each Payment Gateway varies accordingly.
Working of Payment Gateway
Though it may sound simple but actually the entire working of a payment gateway comprises of multiple complex steps; a brief of which is given below: -
* Visitor places the order on the website and it is sent to the merchant's web server in encrypted format. This is usually done via SSL (Secure Socket Layer) encryption.
* The transactions details are then forwarded to the concerned Payment Gateway.
* The transaction information is then passed on to the merchants acquiring bank by the Payment Gateway.
* Merchants acquiring bank then forwards the transaction information to the issuing bank (one that issued the credit card to the customer).
* Then the card issuing bank sends a response back to the Payment Gateway. The response includes information that whether the payment has been approved or declined. In case of declination the reason is also sent in the response.
* The response is then forwarded by the Payment Gateway to the merchant's server.
* At merchants server the response is encrypted again and is relayed back to the customer. This allows the customer to know that whether the order has been placed successfully or not.
* The entire process typically takes less than 5 seconds. At the end of the bank day (or settlement period), the acquiring bank (or card issuing bank) deposits the total of the approved funds in to the merchant's nominated account.
The Payment Gateway Integration service provided by us comes with unmatched features. Try us, we guarantee you that you wont be disappointed.
Why is Payment Gateway needed?
Payment Gateway holds the essence of any e-commerce site. One cannot think of making or receiving on-line payments without a Payment Gateway. Payment Gateway basically refers to an e-commerce service that authorizes payments for e-businesses & online retailers. It, in a way, represents a physical POS (Point-of-sale) terminal located in most retail outlets. Payment gateways encrypt sensitive information, such as credit card numbers to ensure that information passes securely between the customer and the merchant.
A payment gateway is an e-commerce application service provider that can authorize payments for all e-Businesses. Payment gateways protect credit card or debit cards details by encrypting the sensitive information so that the information cannot be intercepted and obtained by anyone. Online payment gateway are gaining popularity in India as new e-commerce companies are starting and even the old brick and mortar establishments are opening up online stores. Online payments are becoming important for all the businesses.
With e-commerce and online shopping increasing at exponential rates, it is essential that your web store is integrated with a payment gateway.
Payment gateway is a service that can be used to process credit card transactions when accepting online orders from your customers. These payment gateways are offered by different banks and other dedicated Payment Processors. The requirements for an account vary from service to service, with specific requirements described on the web sites of most gateway providers.
We have established an expertise in the field of payment gateway integration on various E-Commerce shopping cart software. We has been able to satisfy a large number of merchants with their payment gateway integration.
We can do the payment gateway integration with your shopping cart so that you can easily process credit cards on your website. All you need to do is let us know which payment gateway service you are using and we will do the rest of the work. We are familiar with most popular payment gateways.
Delivery time for such payment integration work is generally 24-48 hours.
Types of Payment Gateways
The Payment Gateway is needed to be acquired by the owner of the site and the integration of the same in to the website is performed by us. There exists various types of Payment Gateways, some of which are mentioned below & since it requires varying amount of effort in integrating; so cost for integration of each Payment Gateway varies accordingly.
Working of Payment Gateway
Though it may sound simple but actually the entire working of a payment gateway comprises of multiple complex steps; a brief of which is given below: -
* Visitor places the order on the website and it is sent to the merchant's web server in encrypted format. This is usually done via SSL (Secure Socket Layer) encryption.
* The transactions details are then forwarded to the concerned Payment Gateway.
* The transaction information is then passed on to the merchants acquiring bank by the Payment Gateway.
* Merchants acquiring bank then forwards the transaction information to the issuing bank (one that issued the credit card to the customer).
* Then the card issuing bank sends a response back to the Payment Gateway. The response includes information that whether the payment has been approved or declined. In case of declination the reason is also sent in the response.
* The response is then forwarded by the Payment Gateway to the merchant's server.
* At merchants server the response is encrypted again and is relayed back to the customer. This allows the customer to know that whether the order has been placed successfully or not.
* The entire process typically takes less than 5 seconds. At the end of the bank day (or settlement period), the acquiring bank (or card issuing bank) deposits the total of the approved funds in to the merchant's nominated account.
The Payment Gateway Integration service provided by us comes with unmatched features. Try us, we guarantee you that you wont be disappointed.
Why is Payment Gateway needed?
Payment Gateway holds the essence of any e-commerce site. One cannot think of making or receiving on-line payments without a Payment Gateway. Payment Gateway basically refers to an e-commerce service that authorizes payments for e-businesses & online retailers. It, in a way, represents a physical POS (Point-of-sale) terminal located in most retail outlets. Payment gateways encrypt sensitive information, such as credit card numbers to ensure that information passes securely between the customer and the merchant.
A payment gateway is an e-commerce application service provider that can authorize payments for all e-Businesses. Payment gateways protect credit card or debit cards details by encrypting the sensitive information so that the information cannot be intercepted and obtained by anyone. Online payment gateway are gaining popularity in India as new e-commerce companies are starting and even the old brick and mortar establishments are opening up online stores. Online payments are becoming important for all the businesses.
With e-commerce and online shopping increasing at exponential rates, it is essential that your web store is integrated with a payment gateway.
Payment gateway is a service that can be used to process credit card transactions when accepting online orders from your customers. These payment gateways are offered by different banks and other dedicated Payment Processors. The requirements for an account vary from service to service, with specific requirements described on the web sites of most gateway providers.
We have established an expertise in the field of payment gateway integration on various E-Commerce shopping cart software. We has been able to satisfy a large number of merchants with their payment gateway integration.
We can do the payment gateway integration with your shopping cart so that you can easily process credit cards on your website. All you need to do is let us know which payment gateway service you are using and we will do the rest of the work. We are familiar with most popular payment gateways.
Delivery time for such payment integration work is generally 24-48 hours.
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ONLINE MARKETING
Online Advertising, also known as online advertisement, internet marketing, online marketing or e-marketing, is the marketing and promotion of products or services over the Internet.
Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to larger audience.
Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, rich media ads, social network advertising, interstitial ads, online classified advertising, advertising networks, dynamic banner ads, cross-platform ads and e-mail marketing, including e-mail spam. Many of these types of ads are delivered by an ad server.
Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract targeted customers.
Competitive advantage over traditional advertising:
One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.
Another benefit is the efficiency of the advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords, Yahoo! Search Marketing and Google AdSense enable ads to be shown on relevant web pages or alongside search results. Although the overall return is not quantifiable as many Internet users either use ad blocking software or simply do not respond to online adverts as they regard them as an invasive platform.
Online advertisement
The internet has become an ongoing emerging source that tends to expand more and more. The growth of this particular medium attracts the attention of advertisers as a more productive source to bring in consumers.
A clear advantage consumers have with online advertisement is the control they have over the product, choosing whether to check it out or not.
Online advertisements may also offer various forms of animation. In its most common use, the term "online advertising" comprises all sorts of banner, e-mail, in-game, and keyword advertising, including on platforms such as Facebook, Twitter, and MySpace. Web-related advertising has a variety of ways to publicize and reach a niche audience to focus its attention to a specific group. Research has proven that online advertising has given results and is a growing business revenue. For the year 2012, Jupiter Research predicted $34.5 billion in US online advertising spending.
Types of Internet marketing
Internet marketing is broadly divided in to the following types:
Display advertising: the use of web banners or banner ads placed on a third-party website or blog to drive traffic to a company's own website and increase product awareness.
Search engine marketing (SEM): a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques also known as organic result.
Search engine optimization (SEO): the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
Social media marketing: the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn.
Email marketing: directly marketing a commercial message to a group of people using electronic mail.
Referral marketing: a method of promoting products or services to new customers through referrals, usually word of mouth.
Affiliate marketing: a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.
Content marketing: the process of creating specialized content such as infographics, blog articles and ebooks to attract more customers.
Inbound marketing: involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.
Video marketing: This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service Online video is increasingly becoming more popular among internet users and companies are seeing it as a viable method of attracting customers.
Business models
Internet marketing is associated with several business models:
E-commerce: a model whereby goods and services are sold directly to a consumer or business.
Lead-based websites: a strategy whereby an organization generates value by acquiring sales leads from its website.[citation needed] Similar to walk-in customers in retail world. These prospects are often referred to as organic leads.
Affiliate marketing: a process wherein a product or service developed by one entity is sold by other active sellers for a share of profits.[citation needed] The entity that owns the product may provide some marketing material (e.g., sales letters, affiliate links, tracking facilities, etc.); however, the vast majority of affiliate marketing relationships come from e-commerce businesses that offer affiliate programs.
The three most common ways in which online advertising is purchased are CPM, CPC, and CPA.
CPM (Cost Per Mille) or CPT (Cost Per Thousand Impressions) is when advertisers pay for exposure of their message to a specific audience. "Per mille" means per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action.
CPV (Cost Per Visitor) is when advertisers pay for the delivery of a Targeted Visitor to the advertisers website.
CPV (Cost Per View) is when advertisers pay for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders and interstitial ads).
CPC (Cost Per Click) or PPC (Pay per click) is when advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market.
Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.
CPA (Cost Per Action or Cost Per Acquisition) or PPF (Pay Per Performance) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the number of users who complete a transaction, such as a purchase or sign-up. This model ignores any inefficiency in the seller's web site conversion funnel. The following are common variants of CPA:
CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale.
CPS (Cost Per Sale), PPS (Pay Per Sale), or CPO (Cost Per Order) advertising is based on each time a sale is made.
eCPM: Effective CPM or eCPM calculated through other conversion events such as Cost per Clicks, Cost per Downloads, Cost per Leads etc. for example when an advertiser getting $2 per download and for 100,000 impressions you received 10 downloads worth $20, in this case your effective CPM or eCPM will be 2*20*1000/100,000= $0.4
Fixed Cost: Advertiser paying fixed cost for delivery frame by campaign flight dates without any relevance to performance
Cost per conversion Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase.
Online advertisement as Digital Promotions for Television
Online advertisement can also be classified as Digital Promotions. Digital promotion in connection to the television industry is when networks use authentic digital resources to promote their new shows in a growing vast range of venues. Television networks development of digital off air promotional strategies allowed digital promotion to remain significant to the advertisement advancement in the television.
Examples of television online digital promotions: The Sci Fi network for loaded a special recap episode of Battlestar Galactica onto Microsoft’s Xbox online gaming service; this gave the audience additional opportunities to sample content if they may or may not be familiar with the show. Another example of digital promotion in television is when network CBS incorporated new digital technologies of Bluetooth-enabled mobile devices that were able to download a thirty-second clip of a new show on their devices; consumers standing in range of a billboard don’t need an internet link to download the show’s content. These non-linear viewing opportunities provided as a valuable tool for gaining audiences; and to encourage them to intersect with the linear audience.
Though, as seen above, the large majority of online advertising has a cost that is brought about by usage or interaction of an ad, there are a few other methods of advertising online that only require a one time payment. The Million Dollar Homepage is a very successful example of this. Visitors were able to pay $1 per pixel of advertising space and their advert would remain on the homepage for as long as the website exists with no extra costs.
Floating ad: An ad which moves across the user's screen or floats above the content.
Expanding ad: An ad which changes size and which may alter the contents of the webpage.
Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed
Wallpaper ad: An ad which changes the background of the page being viewed.
Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.
Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire webpage.
Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.
Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed. This is the kind of advertising most prominent in television, and many advertisers will use the same clips for both television and online advertising.
Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.
Mobile ad: an SMS text or multi-media message sent to a cell phone.
Superstitial: An animated ad on a Web page from Enliven Marketing Technologies. It uses video, 3D content or Flash to provide a TV-like advertisement. Used to be known as Unicast Transitional ads as they were originally made by Unicast Communications but the company was acquired by Viewpoint Corporation in 2004, which then changed its name to Enliven in 2008.
Interstitial ad: a full-page ad that appears before a user reaches their original destination.
Frame ad: an ad that appeared within an HTML frame, usually at the top with the site logo. As the user browsed the site, the frame would not change.
In addition, ads containing streaming video or streaming audio are becoming very popular with advertisers
E-mail advertising
Legitimate Email advertising or E-mail marketing is often known as "opt-in e-mail advertising" or permission marketing to distinguish it from spam.
Display advertising
Display advertising appears on web pages in many forms, including web banners. These banners can consist of static or animated images, as well as interactive media that may include audio and video elements. Display advertising on the Internet is widely used for branding. This is why metrics like interaction time are becoming more relevant. This may change in the future as display advertising is becoming much more targeted to users, much like how search engine ads can be extremely relevant to users based on what they are searching for. Display advertisers use cookie and browser history to determine demographics and interests of users and target appropriate ads to those browsers. Banner ad standards have changed over the years to larger sizes, in part due to increased resolution of standard monitors and browsers, in part to provide advertisers with more impact for their investment. The standards continue to evolve. Banner ads can be targeted to internet users in many different ways in order to reach the advertiser's most relevant audience. Behavioral retargeting, demographic targeting, geographic targeting, and site based targeting are all common ways in which advertisers choose to target their banner ads.
Affiliate marketing
Affiliate marketing is a form of online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers, who are only paid media fees when traffic to the advertiser is garnered, and usually upon a specific measurable campaign result (a form, a sale, a sign-up, etc.). Today, this is usually accomplished through contracting with an affiliate network.
Affiliate marketing was an invention by CDNow.com in 1994 and was excelled by Amazon.com when it launched its Affiliate Program, called Associate Program in 1996. The online retailer used its program to generate low cost brand exposure and provided at the same time small websites a way to earn some supplemental income.
Behavioral targeting
In addition to contextual targeting, online advertising can be targeted based on a user's online behavior. This practice is known as behavioral targeting. For example, if a user is known to have recently visited a number of automotive shopping / comparison sites based on clickstream analysis enabled by cookies stored on the user's computer, that user can then be served auto-related ads when they visit other, non-automotive sites.
In the United States the Federal Trade Commission has been involved in the oversight of behavioral targeting for some time. In 2011 the FTC proposed a "Do Not Track" mechanism to allow Internet users to opt-out of behavioral targeting.
Semantic advertising
Semantic advertising applies semantic analysis techniques to web pages. The process is meant to accurately interpret and classify the meaning and/or main subject of the page and then populate it with targeted advertising spots. By closely linking content to advertising, it is assumed that the viewer will be more likely to show an interest (i.e., through engagement) in the advertised product or service.
Social network advertising
Social network advertising is a form of Online advertising that focuses on social networking sites. Advertising on social media networks can take the form of direct display ad buys at the social networks, self-serve advertising through internal ad networks, and ad serving on social network applications through special social network application advertising networks.
Online Marketing leads the way, and the marketing dollars don't lie! The internet, as a marketing medium, now ranks ahead of TV, Radio and Print as the preferred marketing method for businesses, brands and organisations
Online Marketing has proven to be a targeted approach to reaching both new and existing customers. As the competition takes advantage of a burgeoning market, isn't it time you did the same?
SOFTSUPPORTER INFOTECH can help take your business to the next level. Boasting a staff of more than 200 Online Marketing experts, a portfolio of over 1000 satisfied clients and state-of-the-art proprietary technology, SOFTSUPPORTER INFOTECH has the experience, credibility and marketing nous to satisfy all your requirements. By investing hundreds of thousands of dollars in R&D each year, SOFTSUPPORTER INFOTECH maintains its status as an Online Marketing company ahead of the game.
SOFTSUPPORTER INFOTECH Online Marketing services offer a range of benefits for your business including:
Being found first in search results
Gaining an advantage over your competitors
Attaining the highest rate of traffic to your website
Taking your position as your industry's leader
Attracting more quality sales leads
Increasing business revenue
Enhancing business profitability
Improving business sustainability
SOFTSUPPORTER INFOTECH offers a range of digital services and can design a customised solution to suit any business.
Website Design
Web Development
Search Engine Optimisation
Google AdWords
Online Video
Web Copywriting
Email Marketing
eCommerce
Social Network Marketing
Web 2.0
Mobile Media Applications
Our services are extended to a limited number of businesses from each industry. There is a level of exclusivity to partnering with us. This is because we are committed to attaining the highest possible Google rankings for every SOFTSUPPORTER INFOTECH client and complementing this with appropriate alternative Online Marketing techniques.
Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to larger audience.
Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, rich media ads, social network advertising, interstitial ads, online classified advertising, advertising networks, dynamic banner ads, cross-platform ads and e-mail marketing, including e-mail spam. Many of these types of ads are delivered by an ad server.
Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract targeted customers.
Competitive advantage over traditional advertising:
One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.
Another benefit is the efficiency of the advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords, Yahoo! Search Marketing and Google AdSense enable ads to be shown on relevant web pages or alongside search results. Although the overall return is not quantifiable as many Internet users either use ad blocking software or simply do not respond to online adverts as they regard them as an invasive platform.
Online advertisement
The internet has become an ongoing emerging source that tends to expand more and more. The growth of this particular medium attracts the attention of advertisers as a more productive source to bring in consumers.
A clear advantage consumers have with online advertisement is the control they have over the product, choosing whether to check it out or not.
Online advertisements may also offer various forms of animation. In its most common use, the term "online advertising" comprises all sorts of banner, e-mail, in-game, and keyword advertising, including on platforms such as Facebook, Twitter, and MySpace. Web-related advertising has a variety of ways to publicize and reach a niche audience to focus its attention to a specific group. Research has proven that online advertising has given results and is a growing business revenue. For the year 2012, Jupiter Research predicted $34.5 billion in US online advertising spending.
Types of Internet marketing
Internet marketing is broadly divided in to the following types:
Display advertising: the use of web banners or banner ads placed on a third-party website or blog to drive traffic to a company's own website and increase product awareness.
Search engine marketing (SEM): a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques also known as organic result.
Search engine optimization (SEO): the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
Social media marketing: the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn.
Email marketing: directly marketing a commercial message to a group of people using electronic mail.
Referral marketing: a method of promoting products or services to new customers through referrals, usually word of mouth.
Affiliate marketing: a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.
Content marketing: the process of creating specialized content such as infographics, blog articles and ebooks to attract more customers.
Inbound marketing: involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.
Video marketing: This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service Online video is increasingly becoming more popular among internet users and companies are seeing it as a viable method of attracting customers.
Business models
Internet marketing is associated with several business models:
E-commerce: a model whereby goods and services are sold directly to a consumer or business.
Lead-based websites: a strategy whereby an organization generates value by acquiring sales leads from its website.[citation needed] Similar to walk-in customers in retail world. These prospects are often referred to as organic leads.
Affiliate marketing: a process wherein a product or service developed by one entity is sold by other active sellers for a share of profits.[citation needed] The entity that owns the product may provide some marketing material (e.g., sales letters, affiliate links, tracking facilities, etc.); however, the vast majority of affiliate marketing relationships come from e-commerce businesses that offer affiliate programs.
The three most common ways in which online advertising is purchased are CPM, CPC, and CPA.
CPM (Cost Per Mille) or CPT (Cost Per Thousand Impressions) is when advertisers pay for exposure of their message to a specific audience. "Per mille" means per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action.
CPV (Cost Per Visitor) is when advertisers pay for the delivery of a Targeted Visitor to the advertisers website.
CPV (Cost Per View) is when advertisers pay for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders and interstitial ads).
CPC (Cost Per Click) or PPC (Pay per click) is when advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market.
Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.
CPA (Cost Per Action or Cost Per Acquisition) or PPF (Pay Per Performance) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the number of users who complete a transaction, such as a purchase or sign-up. This model ignores any inefficiency in the seller's web site conversion funnel. The following are common variants of CPA:
CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale.
CPS (Cost Per Sale), PPS (Pay Per Sale), or CPO (Cost Per Order) advertising is based on each time a sale is made.
eCPM: Effective CPM or eCPM calculated through other conversion events such as Cost per Clicks, Cost per Downloads, Cost per Leads etc. for example when an advertiser getting $2 per download and for 100,000 impressions you received 10 downloads worth $20, in this case your effective CPM or eCPM will be 2*20*1000/100,000= $0.4
Fixed Cost: Advertiser paying fixed cost for delivery frame by campaign flight dates without any relevance to performance
Cost per conversion Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase.
Online advertisement as Digital Promotions for Television
Online advertisement can also be classified as Digital Promotions. Digital promotion in connection to the television industry is when networks use authentic digital resources to promote their new shows in a growing vast range of venues. Television networks development of digital off air promotional strategies allowed digital promotion to remain significant to the advertisement advancement in the television.
Examples of television online digital promotions: The Sci Fi network for loaded a special recap episode of Battlestar Galactica onto Microsoft’s Xbox online gaming service; this gave the audience additional opportunities to sample content if they may or may not be familiar with the show. Another example of digital promotion in television is when network CBS incorporated new digital technologies of Bluetooth-enabled mobile devices that were able to download a thirty-second clip of a new show on their devices; consumers standing in range of a billboard don’t need an internet link to download the show’s content. These non-linear viewing opportunities provided as a valuable tool for gaining audiences; and to encourage them to intersect with the linear audience.
Though, as seen above, the large majority of online advertising has a cost that is brought about by usage or interaction of an ad, there are a few other methods of advertising online that only require a one time payment. The Million Dollar Homepage is a very successful example of this. Visitors were able to pay $1 per pixel of advertising space and their advert would remain on the homepage for as long as the website exists with no extra costs.
Floating ad: An ad which moves across the user's screen or floats above the content.
Expanding ad: An ad which changes size and which may alter the contents of the webpage.
Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed
Wallpaper ad: An ad which changes the background of the page being viewed.
Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.
Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire webpage.
Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.
Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed. This is the kind of advertising most prominent in television, and many advertisers will use the same clips for both television and online advertising.
Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.
Mobile ad: an SMS text or multi-media message sent to a cell phone.
Superstitial: An animated ad on a Web page from Enliven Marketing Technologies. It uses video, 3D content or Flash to provide a TV-like advertisement. Used to be known as Unicast Transitional ads as they were originally made by Unicast Communications but the company was acquired by Viewpoint Corporation in 2004, which then changed its name to Enliven in 2008.
Interstitial ad: a full-page ad that appears before a user reaches their original destination.
Frame ad: an ad that appeared within an HTML frame, usually at the top with the site logo. As the user browsed the site, the frame would not change.
In addition, ads containing streaming video or streaming audio are becoming very popular with advertisers
E-mail advertising
Legitimate Email advertising or E-mail marketing is often known as "opt-in e-mail advertising" or permission marketing to distinguish it from spam.
Display advertising
Display advertising appears on web pages in many forms, including web banners. These banners can consist of static or animated images, as well as interactive media that may include audio and video elements. Display advertising on the Internet is widely used for branding. This is why metrics like interaction time are becoming more relevant. This may change in the future as display advertising is becoming much more targeted to users, much like how search engine ads can be extremely relevant to users based on what they are searching for. Display advertisers use cookie and browser history to determine demographics and interests of users and target appropriate ads to those browsers. Banner ad standards have changed over the years to larger sizes, in part due to increased resolution of standard monitors and browsers, in part to provide advertisers with more impact for their investment. The standards continue to evolve. Banner ads can be targeted to internet users in many different ways in order to reach the advertiser's most relevant audience. Behavioral retargeting, demographic targeting, geographic targeting, and site based targeting are all common ways in which advertisers choose to target their banner ads.
Affiliate marketing
Affiliate marketing is a form of online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers, who are only paid media fees when traffic to the advertiser is garnered, and usually upon a specific measurable campaign result (a form, a sale, a sign-up, etc.). Today, this is usually accomplished through contracting with an affiliate network.
Affiliate marketing was an invention by CDNow.com in 1994 and was excelled by Amazon.com when it launched its Affiliate Program, called Associate Program in 1996. The online retailer used its program to generate low cost brand exposure and provided at the same time small websites a way to earn some supplemental income.
Behavioral targeting
In addition to contextual targeting, online advertising can be targeted based on a user's online behavior. This practice is known as behavioral targeting. For example, if a user is known to have recently visited a number of automotive shopping / comparison sites based on clickstream analysis enabled by cookies stored on the user's computer, that user can then be served auto-related ads when they visit other, non-automotive sites.
In the United States the Federal Trade Commission has been involved in the oversight of behavioral targeting for some time. In 2011 the FTC proposed a "Do Not Track" mechanism to allow Internet users to opt-out of behavioral targeting.
Semantic advertising
Semantic advertising applies semantic analysis techniques to web pages. The process is meant to accurately interpret and classify the meaning and/or main subject of the page and then populate it with targeted advertising spots. By closely linking content to advertising, it is assumed that the viewer will be more likely to show an interest (i.e., through engagement) in the advertised product or service.
Social network advertising
Social network advertising is a form of Online advertising that focuses on social networking sites. Advertising on social media networks can take the form of direct display ad buys at the social networks, self-serve advertising through internal ad networks, and ad serving on social network applications through special social network application advertising networks.
Online Marketing leads the way, and the marketing dollars don't lie! The internet, as a marketing medium, now ranks ahead of TV, Radio and Print as the preferred marketing method for businesses, brands and organisations
Online Marketing has proven to be a targeted approach to reaching both new and existing customers. As the competition takes advantage of a burgeoning market, isn't it time you did the same?
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Increasing business revenue
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SOFTSUPPORTER INFOTECH offers a range of digital services and can design a customised solution to suit any business.
Website Design
Web Development
Search Engine Optimisation
Google AdWords
Online Video
Web Copywriting
Email Marketing
eCommerce
Social Network Marketing
Web 2.0
Mobile Media Applications
Our services are extended to a limited number of businesses from each industry. There is a level of exclusivity to partnering with us. This is because we are committed to attaining the highest possible Google rankings for every SOFTSUPPORTER INFOTECH client and complementing this with appropriate alternative Online Marketing techniques.
SEO SERVICES
SEO Services, being an integral part of online business has let the world gripped around with link building, social networks and press releases. Time to mark your website as world known brand with highest numbers of bookmarks. Let the online traffic reads you and make follow you by raising your unique visits. Well, get into a bangle of SOFTSUPPORTER.COM , seo company in india that offer you with the latest topologies of SEO at the best competitive prices.
As the new era of internet, strikes the world; introduces several types of new services and advance technologies. Prior to 1980s no one had an idea of media optimization, video clips, online marketing, media marketing, viral marketing in respect of search engine optimization services, As time goes on, internet has turned as milestone with numbers of employment emergencies. Here, SOFTSUPPORTER INFOTECH introduces you with the exact kinds of seo services including organic and in-organic services that one can held to raise his or her online shoppe.
Today most of the necessity services ranging from technology to education, medical to safety and parenting to relationships everything tagged to internet. All these topics and disciplines have raised the online competition that too raises the demand of search engine optimization services in India. Not only in Asian countries but all over the globe these website seo services have marked the point with high revenue and desire results from traffic point of view. These seo marketing services are well enough to bring you with yearn number of online visitors that surly turns one to brand.
SOFTSUPPORTER INFOTECH an emerging IT cum Web Solution company; equipped with expertise team of SEO members with lately knowledge being in the field from last several years. The company has already been drove many SEO projects globally and has now worked with worthy research programs likewise how best one can recover from content farm?
Here you would find among the best of professional seo services where service is compared with quality and money's worth. Today everyone craves for high revue and wants to be a part of rising internet world. No worry, here is the solution for every website varied from adsense to adwords where the quality is the main fundamental to be served with.
SEO Services to be concerned for website Optimization by SOFTSUPPORTER.COM :
* Keyword marketing research
* Keyword Optimization
* Search engines compatibility analysis
* Website competitive analysis
* Title and META tags optimization
* Search Engine Submission
* Top Search Engine Ranking and Placement (Google, Yahoo, MSN, AOL, etc.)
* Directory Submission
* Article Creation and Submission
* Social Bookmarking
* Google/Yahoo Local Business Center Listing
* SEO Content Writing
* E-Mail Campaigns
* Website Analysis
* Website Reporting
* PR Services
* Meta Tags optimization
* Link Building
* Web site Submission/ Listing
* Blogs Designing, Marketing, Submission and Comments
* Wikki Submission
* Back link strategy and implementation
* Driving traffic through dedicated Social Networking
* Press Release Submission
* Theme base Link search
* Classified Submission
* Forum Posting
* Webmaster tool Set Up
* Squidoo Lens Creation and Promotion
* Link Popularity Monitoring & Reporting ( One way, two, three way)
SEO Services Company in India - SOFTSUPPORTER INFOTECH
Top SEO Company in India - SOFTSUPPORTER INFOTECH
SOFTSUPPORTER.COM is India's top SEO Company, based in New Delhi, India. Established in 2005, we are a complete Internet and SEO Marketing company provider that consults and implements your entire web promotion strategy. This includes everything from re-designing your website, toSEO services, to Social Media Optimization to developing online applications to engage your customers.
If you're here, you already know the power that SEO can have in turning your business around. For instance, 75% of Internet users have the intention of making a purchase when using search engines. And sometimes a glance is all it takes for a browser to become a buyer. And at SOFTSUPPORTER.COM, one of the nest seo companies in India, we're here to help you leverage just that.
As a top SEO company India, we comprise a team of dedicated professionals with more than decades of SEO experience. Our team of SEO expertsare passionate about making your business grow by giving you top visibility on the search engine results pages.
Why choose SOFTSUPPORTER.COM - SEO Company India?
1. We are an ethics-led seo company that does not promise you magical top ten listings overnight like many SEO companies do. Instead we're realistic and recommend what you, with your current scenario can do to gain traffic. And this also means building a sustainable long-term marketing program to achieve your dream listing.
2. We are a Certified SEO Company - many of our SEO Experts are Google Analytics and Google Adwords Certified Individuals.
3. We were rated #3 SEO Company India for the period April 2011 to April 2012 by TopSEOs, an international authority that rates the best seo companies across the globe.
4. We were rated #5 SEO Company India for the period April 2011 to March 2012 by TopSEOs.
5. We have more than 200 satisfied customers spread across the globe. See what some of them have to say about our SEO company. Check out our Testimonials
6. We make your budget work for you (and not the other way round) with a clever mix of several online marketing strategies to help the casual browser buy your product, service or story.
Services offered by SEO Company India SOFTSUPPORTER.COM
* SEO Copywriting
* Search Engine Optimization
* Social Media Optimization
* PPC Campaign Management
* Link Building Services
* Local Listings
* SEO Reseller
* Lead Based Marketing
* Press Release/Article Submissions
* Affiliate Marketing
* Email Marketing
* Banner Campaigns
* Web Analytics
Top SEO India - SOFTSUPPORTER.COM Search Engines are the most effective way to get your website noticed by potential customers. Search Engine Optimization or SEO is a science that analyzes search engine algorithms and human visitor behaviour to get your website top rankings on major search engines like Google, Bing, and Yahoo.
SEO is also the art of using Meta tags, organic positioning of keywords in the body text, analyzing keyword density using popular SEO tools and techniques. However, top search engine rankings can only be achieved by SEO experts who, like doctors, use experience, natural instincts and common sense to devise the most appropriate Search Engine Optimization strategy. Their approach is also based on research, target audience, website content, competitor analysis etc.
SOFTSUPPORTER.COM is a leading SEO Company offering unmatched SEO Services India at an affordable cost. We have mastered the art of Search Engine Optimization (SEO) through years of experience and are capable of meeting your Internet Marketing and SEO objectives in the shortest possible time at best rates.
In addition, our SEO Services India are tailored to meet individual needs. You can choose from several SEO packages depending upon your requirements or contact us if you need a custom quote.
SEO Services - Seo Services Company in Delhi India - Search Engine Optimization Company Delhi India
SOFTSUPPORTER.COM SEO services, a leading search engine marketing company providing quality Search Engine Optimization to all local, national and international clients outside the India. Offering affordable seo services, it also provides Social media optimization, Google sponsor listing and various internet marketing solutions for all online business. In SEO services, our team of highly dedicated professionals are working since many years and has a very good experience of having served customers from all the major industrial settings.
Being the leaders in SEO, our aim is to provide support to the clients and helps them in attaining profits. We only target and focus on directing increased traffic to your website and guaranteeing them a better ranking.
Search Engine Optimization
we are living in a high-tech world of technologies. Now all things can be easily done online through internet. Whether you want to do a shopping while sitting in your homes or want to promote your business, internet is dominating the business as well as making work easier. So in this regard you need good websites for selling and doing other services online. Today the research says that a large number of traffic comes through search engines for purchasing products and gathering other information. So top position in search engines like Google, Yahoo & MSN is very essential for growing your business and defeating your competitor behind in the race. To be on the first position it is very necessary to get proper website research, marketing analysis and search engine optimization then only a company grow and can get success.
Customized and expert SEO services & online marketing programs that include:
* Search Engine Optimization
* Link Popularity Building
* PPC Management (Google Adwords & Overture campaigns management)
* SEO Consulting Services
* Online Advertisement (Media planning, Banner advertisement)
* Content Writing
* Website Development nd Designing
Achieving your all Business Objectives - SEO Services
* Importance of proper SEO Services.
* SEO is top online marketing strategy.
* SEO pulls more traffic than PPC (Pay per Click).
* Natural listings are perceived to be non-biased.
* SEO gives better ROI than any other marketing medium.
* No bidding wars or clicks fraud in SEO.
* SEO Helps in creating an online brand.
Why to choose SEO Services?
Being known for its ethical approach, we are a company for all, ranging from small, mid to big size business. Providing affordable seo services to all these, our aim at providing more and more hike to our client business. Overall, Search Engine Optimization is an important asset to the performance of natural search results. Organic seo offers best ROI as well as 'top Internet' status.
Achieving your all Business Objectives - SEO Services
* Increase brand visibility in the marketplace helping you experiences an increase in traffic, leads and sales.
* Force high-quality traffic to your website and maximize money making opportunities.
* Target shoppers interested in your products and Eliminate wasted advertising expenditures.
* Leap ahead of your competitors.
* Built-in audience website and grow your business online in less time for less money.
* Place your business in front of the right audience at the right time.
As the new era of internet, strikes the world; introduces several types of new services and advance technologies. Prior to 1980s no one had an idea of media optimization, video clips, online marketing, media marketing, viral marketing in respect of search engine optimization services, As time goes on, internet has turned as milestone with numbers of employment emergencies. Here, SOFTSUPPORTER INFOTECH introduces you with the exact kinds of seo services including organic and in-organic services that one can held to raise his or her online shoppe.
Today most of the necessity services ranging from technology to education, medical to safety and parenting to relationships everything tagged to internet. All these topics and disciplines have raised the online competition that too raises the demand of search engine optimization services in India. Not only in Asian countries but all over the globe these website seo services have marked the point with high revenue and desire results from traffic point of view. These seo marketing services are well enough to bring you with yearn number of online visitors that surly turns one to brand.
SOFTSUPPORTER INFOTECH an emerging IT cum Web Solution company; equipped with expertise team of SEO members with lately knowledge being in the field from last several years. The company has already been drove many SEO projects globally and has now worked with worthy research programs likewise how best one can recover from content farm?
Here you would find among the best of professional seo services where service is compared with quality and money's worth. Today everyone craves for high revue and wants to be a part of rising internet world. No worry, here is the solution for every website varied from adsense to adwords where the quality is the main fundamental to be served with.
SEO Services to be concerned for website Optimization by SOFTSUPPORTER.COM :
* Keyword marketing research
* Keyword Optimization
* Search engines compatibility analysis
* Website competitive analysis
* Title and META tags optimization
* Search Engine Submission
* Top Search Engine Ranking and Placement (Google, Yahoo, MSN, AOL, etc.)
* Directory Submission
* Article Creation and Submission
* Social Bookmarking
* Google/Yahoo Local Business Center Listing
* SEO Content Writing
* E-Mail Campaigns
* Website Analysis
* Website Reporting
* PR Services
* Meta Tags optimization
* Link Building
* Web site Submission/ Listing
* Blogs Designing, Marketing, Submission and Comments
* Wikki Submission
* Back link strategy and implementation
* Driving traffic through dedicated Social Networking
* Press Release Submission
* Theme base Link search
* Classified Submission
* Forum Posting
* Webmaster tool Set Up
* Squidoo Lens Creation and Promotion
* Link Popularity Monitoring & Reporting ( One way, two, three way)
SEO Services Company in India - SOFTSUPPORTER INFOTECH
Top SEO Company in India - SOFTSUPPORTER INFOTECH
SOFTSUPPORTER.COM is India's top SEO Company, based in New Delhi, India. Established in 2005, we are a complete Internet and SEO Marketing company provider that consults and implements your entire web promotion strategy. This includes everything from re-designing your website, toSEO services, to Social Media Optimization to developing online applications to engage your customers.
If you're here, you already know the power that SEO can have in turning your business around. For instance, 75% of Internet users have the intention of making a purchase when using search engines. And sometimes a glance is all it takes for a browser to become a buyer. And at SOFTSUPPORTER.COM, one of the nest seo companies in India, we're here to help you leverage just that.
As a top SEO company India, we comprise a team of dedicated professionals with more than decades of SEO experience. Our team of SEO expertsare passionate about making your business grow by giving you top visibility on the search engine results pages.
Why choose SOFTSUPPORTER.COM - SEO Company India?
1. We are an ethics-led seo company that does not promise you magical top ten listings overnight like many SEO companies do. Instead we're realistic and recommend what you, with your current scenario can do to gain traffic. And this also means building a sustainable long-term marketing program to achieve your dream listing.
2. We are a Certified SEO Company - many of our SEO Experts are Google Analytics and Google Adwords Certified Individuals.
3. We were rated #3 SEO Company India for the period April 2011 to April 2012 by TopSEOs, an international authority that rates the best seo companies across the globe.
4. We were rated #5 SEO Company India for the period April 2011 to March 2012 by TopSEOs.
5. We have more than 200 satisfied customers spread across the globe. See what some of them have to say about our SEO company. Check out our Testimonials
6. We make your budget work for you (and not the other way round) with a clever mix of several online marketing strategies to help the casual browser buy your product, service or story.
Services offered by SEO Company India SOFTSUPPORTER.COM
* SEO Copywriting
* Search Engine Optimization
* Social Media Optimization
* PPC Campaign Management
* Link Building Services
* Local Listings
* SEO Reseller
* Lead Based Marketing
* Press Release/Article Submissions
* Affiliate Marketing
* Email Marketing
* Banner Campaigns
* Web Analytics
Top SEO India - SOFTSUPPORTER.COM Search Engines are the most effective way to get your website noticed by potential customers. Search Engine Optimization or SEO is a science that analyzes search engine algorithms and human visitor behaviour to get your website top rankings on major search engines like Google, Bing, and Yahoo.
SEO is also the art of using Meta tags, organic positioning of keywords in the body text, analyzing keyword density using popular SEO tools and techniques. However, top search engine rankings can only be achieved by SEO experts who, like doctors, use experience, natural instincts and common sense to devise the most appropriate Search Engine Optimization strategy. Their approach is also based on research, target audience, website content, competitor analysis etc.
SOFTSUPPORTER.COM is a leading SEO Company offering unmatched SEO Services India at an affordable cost. We have mastered the art of Search Engine Optimization (SEO) through years of experience and are capable of meeting your Internet Marketing and SEO objectives in the shortest possible time at best rates.
In addition, our SEO Services India are tailored to meet individual needs. You can choose from several SEO packages depending upon your requirements or contact us if you need a custom quote.
SEO Services - Seo Services Company in Delhi India - Search Engine Optimization Company Delhi India
SOFTSUPPORTER.COM SEO services, a leading search engine marketing company providing quality Search Engine Optimization to all local, national and international clients outside the India. Offering affordable seo services, it also provides Social media optimization, Google sponsor listing and various internet marketing solutions for all online business. In SEO services, our team of highly dedicated professionals are working since many years and has a very good experience of having served customers from all the major industrial settings.
Being the leaders in SEO, our aim is to provide support to the clients and helps them in attaining profits. We only target and focus on directing increased traffic to your website and guaranteeing them a better ranking.
Search Engine Optimization
we are living in a high-tech world of technologies. Now all things can be easily done online through internet. Whether you want to do a shopping while sitting in your homes or want to promote your business, internet is dominating the business as well as making work easier. So in this regard you need good websites for selling and doing other services online. Today the research says that a large number of traffic comes through search engines for purchasing products and gathering other information. So top position in search engines like Google, Yahoo & MSN is very essential for growing your business and defeating your competitor behind in the race. To be on the first position it is very necessary to get proper website research, marketing analysis and search engine optimization then only a company grow and can get success.
Customized and expert SEO services & online marketing programs that include:
* Search Engine Optimization
* Link Popularity Building
* PPC Management (Google Adwords & Overture campaigns management)
* SEO Consulting Services
* Online Advertisement (Media planning, Banner advertisement)
* Content Writing
* Website Development nd Designing
Achieving your all Business Objectives - SEO Services
* Importance of proper SEO Services.
* SEO is top online marketing strategy.
* SEO pulls more traffic than PPC (Pay per Click).
* Natural listings are perceived to be non-biased.
* SEO gives better ROI than any other marketing medium.
* No bidding wars or clicks fraud in SEO.
* SEO Helps in creating an online brand.
Why to choose SEO Services?
Being known for its ethical approach, we are a company for all, ranging from small, mid to big size business. Providing affordable seo services to all these, our aim at providing more and more hike to our client business. Overall, Search Engine Optimization is an important asset to the performance of natural search results. Organic seo offers best ROI as well as 'top Internet' status.
Achieving your all Business Objectives - SEO Services
* Increase brand visibility in the marketplace helping you experiences an increase in traffic, leads and sales.
* Force high-quality traffic to your website and maximize money making opportunities.
* Target shoppers interested in your products and Eliminate wasted advertising expenditures.
* Leap ahead of your competitors.
* Built-in audience website and grow your business online in less time for less money.
* Place your business in front of the right audience at the right time.
KEYWORD RESEARCH
Keyword research, is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in their desired keywords.
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the "right" keywords can make or break your website. Through the detective work of puzzling out your market's keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated - with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually every niche.
How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for "brown shoes" or "black boots?" The keywords visitors type into search engines are often available to webmasters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat - the classic web marketing formula.
Where do we get all of this knowledge about keyword demand and keyword referrals? From research sources like these listed here:
Google Adwords’ Keyword Tool
Google Insights for Search
Google Trends Keyword Demand Prediction
Microsoft Advertising Intelligence
Wordtracker’s Free Basic Keyword Demand
Google's AdWords Keyword tool is a common starting point for SEO keyword research. It not only suggests keywords and provides estimated search volume, but also predicts the cost of running paid campaigns for these terms. To determine volume for a particular keyword, be sure to set the Match Type to [Exact] and look under Local Monthly Searches. Remember that these represent total searches. Depending on your ranking and click-through rate, the actual number of visitors you achieve for these keywords will usually be much lower.
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the "right" keywords can make or break your website. Through the detective work of puzzling out your market's keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated - with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually every niche.
How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for "brown shoes" or "black boots?" The keywords visitors type into search engines are often available to webmasters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat - the classic web marketing formula.
Where do we get all of this knowledge about keyword demand and keyword referrals? From research sources like these listed here:
Google Adwords’ Keyword Tool
Google Insights for Search
Google Trends Keyword Demand Prediction
Microsoft Advertising Intelligence
Wordtracker’s Free Basic Keyword Demand
Google's AdWords Keyword tool is a common starting point for SEO keyword research. It not only suggests keywords and provides estimated search volume, but also predicts the cost of running paid campaigns for these terms. To determine volume for a particular keyword, be sure to set the Match Type to [Exact] and look under Local Monthly Searches. Remember that these represent total searches. Depending on your ranking and click-through rate, the actual number of visitors you achieve for these keywords will usually be much lower.
PAY PER CLICK SERVICE
Pay per click (PPC), (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. Farris et al have defined it simply as “the amount spent to get an advertisement clicked.”
With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, which provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.
The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems[3] to guard against abusive clicks by competitors or corrupt web developers.
Cost per click, along with cost per impression and cost per order, are used to assess the cost effectiveness and profitability of internet marketing. Cost per click has a big advantage over cost per impression in that it tells us something about how effective the advertising was. Clicks are a way to measure attention and interest. Inexpensive ads that few people click on will have a low cost per impression and a high cost per click. If the main purpose of an ad is to generate a click, then cost per click is the preferred metric. Once a certain number of web impressions are achieved, the quality and placement of the advertisement will affect clickthrough rates and the resulting cost per click.
Cost per click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is:
Cost per click ($) = Advertising cost ($) ÷ Ads clicked (#)
There are two primary models for determining cost per click: flat-rate and bid-based. In both cases the advertiser must consider the potential value of a click from a given source. This value is based on the type of individual the advertiser is expecting to receive as a visitor to his or her website, and what the advertiser can gain from that visit, usually revenue, both in the short term as well as in the long term. As with other forms of advertising targeting is key, and factors that often play into PPC campaigns include the target's interest (often defined by a search term they have entered into a search engine, or the content of a page that they are browsing), intent (e.g., to purchase or not), location (for geo targeting), and the day and time that they are browsing.
In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the cost per click (CPC) within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher CPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract.
The flat-rate model is particularly common to comparison shopping engines, which typically publish rate cards.[5] However, these rates are sometimes minimal, and advertisers can pay more for greater visibility. These sites are usually neatly compartmentalized into product or service categories, allowing a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid ads.
The advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.
When the ad spot is part of a search engine results page (SERP), the automated auction takes place whenever a search for the keyword that is being bid upon occurs. All bids for the keyword that target the searcher's geo-location, the day and time of the search, etc. are then compared and the winner determined. In situations where there are multiple ad spots, a common occurrence on SERPs, there can be multiple winners whose positions on the page are influenced by the amount each has bid. The ad with the highest bid generally shows up first, though additional factors such as ad quality and relevance can sometimes come into play (see Quality Score).The predominant three match types for both Google and Bing are broad, exact and phrase. Google also offers the broad modifier match type.
In addition to ad spots on SERPs, the major advertising networks allow for contextual ads to be placed on the properties of 3rd-parties with whom they have partnered. These publishers sign up to host ads on behalf of the network. In return, they receive a portion of the ad revenue that the network generates, which can be anywhere from 50% to over 80% of the gross revenue paid by advertisers. These properties are often referred to as a content network and the ads on them as contextual ads because the ad spots are associated with keywords based on the context of the page on which they are found. In general, ads on content networks have a much lower click-through rate (CTR) and conversion rate (CR) than ads found on SERPs and consequently are less highly valued. Content network properties can include websites, newsletters, and e-mails.
Advertisers pay for each click they receive, with the actual amount paid based on the amount bid. It is common practice amongst auction hosts to charge a winning bidder just slightly more (e.g. one penny) than the next highest bidder or the actual amount bid, whichever is lower.This avoids situations where bidders are constantly adjusting their bids by very small amounts to see if they can still win the auction while paying just a little bit less per click.
To maximize success and achieve scale, automated bid management systems can be deployed. These systems can be used directly by the advertiser, though they are more commonly used by advertising agencies that offer PPC bid management as a service. These tools generally allow for bid management at scale, with thousands or even millions of PPC bids controlled by a highly automated system. The system generally sets each bid based on the goal that has been set for it, such as maximize profit, maximize traffic at breakeven, and so forth. The system is usually tied into the advertiser's website and fed the results of each click, which then allows it to set bids. The effectiveness of these systems is directly related to the quality and quantity of the performance data that they have to work with — low-traffic ads can lead to a scarcity of data problem that renders many bid management tools useless at worst, or inefficient at best.
PPC Management Companies In India
PPC is a paid form of advertising unlike the organic methods that search engines resort to. In simple words, Pay per Click is an advertising tool which the advertisers use when they want to advertise through another site. A particular website advertises in another website and the users who visit the website click the ad out of curiosity or need. Here, if the visitor is convinced about a product or service, he or she can be converted into sales. PPC India is credited for increasing the online presence and visibility of thousands of websites.
If you want to make targeted advertising your forte then PPC companies in India are your best bet.are giving a thought to consider search engine marketing, then PPC companies in India should be your foremost priority. A PPC company or Pay per Click is the best exponent of targeted advertising which can drive meaningful traffic to your site.offers you to bid on keywords. It is a quickest way to register quick sales if implemented well and can make your website visible on the leading search engines in no time. You give the bid price with every click, so you pay according to the number of times you ad has been clicked. As you pay for the results, it is an affordable and effective way to attract traffic on your site and monitor its stats.
PPC companies in India, like SEONext, managemanages and conceive your PPC campaign on the leading search engines like Google and Yahoo. With the increase advent of social media sites in a big way, searching has now tend to be social and Facebook Ads now seem to be the most significant aspectplay a vital role in online marketing. In this period of Social Search, the professionalism is visible through successful managing and conceiving of Facebook Ads. The main motive of a PPC company is to increase the visibility of a site in diverse search engines and bring in targeted traffic. The packages offered by PPC India mostly comprises of features such as Keywords research and selection, Pay Per Click account setup, creative ad development, PPC advertising, landing page identification, PPC bidding management, to name a few
With the assistance of PPC Company India the website is placed right on the first page of the popular web search engines such as, Google, Yahoo, Bing and many more. The PPC companies in India give the best return of investment (ROI) and PPC accounts can be accessed by the client company itself. The PPC management companies as SEO Next, use account management to optimize the account and they use online account management team that takes care of the PPC account. The PPC companies also offer advertisement on both Google and Facebook. One can choose to promote on any of these websites according to the budget.
How does PPC work?
* Relevant keywords are formed and the site will be positioned in the search results.
* The particular keywords facilitate your ads to come into sight on the first page of Google or the Selected Search Engines.
* These ads are clicked by the viewers in case theywho want to purchase buy services or require need more information about the services.
* These clicks signify filtered viewers.
* This It boosts the traffic flow.
The Ad words team of best PPC companyCompany take charge of your campaign and see for the best possible solution for the growth of your business. The companies like SEONext perform a free of charge analysis of the company’s current PPC operation. The experts write effective ad copy and test it in comparison to many variations.
PPC advertising companies works best with SEO (Search Engine Optimization). Allowing the PPC companies like SEONext to take care of all the your marketing needs would give you a chance to try out the potency of PPC advertising and take giant leaps to build your online business. efforts increases the growth of your company. Start attracting pulling traffic to your site today, contact SEONext, the finest PPC Management companyCompany and SEO Consultant in India.; and give wings to your success.
Pay per click advertising [also called Google AdWords or just ‘Ad's] refers to the form of search engine marketing that allows company websites advertised in the right hand side and top of search engine results for selected keyword searches. These appear as ‘Sponsored Listings' within the major search engines. As the name pay per click advertising suggests, payment for the advertising is based on the number of clicks an ad receives.
How It
Pay per click advertising is often a step by step, complex process. Its success is dependent on a range of variables, such as budget determination, keyword selection, search engine selection, bid placement, ad creation and campaign review, each of which are explained below.
Keyword Selection
SOFTSUPPORTER.COM first step in pay per click advertising is to select the most appropriate keywords for which the company wishes to advertise. This is often seen as the most important step as it indicates which searches will display the company ad. To begin with, brainstorming should be undertaken to identify as many possible keywords and terms that are relevant to the company and its industry.
Once this list is established, keyword selection should be based on two major factors. Firstly, research needs to be carried out to highlight the most searched for words or terms on the list. This indicates the level of exposure each ad is likely to gain.
The intensity of competition for each keyword or term will indicate the price of that keyword or term. This is thanks to the bidding system in place in major search engines.
Budget Determination
The first step to creating a pay per click advertising campaign is determining a suitable budget to allocate to the campaign. Determining the budget is almost entirely up to the company looking to advertise. The only budgeting restriction is any minimum spend requirement as set by the search engine itself.
Ad Creation
Once the above steps are completed, a pay per click ad must be developed. These advertisements become the visual touch point for the company's targeted consumers. The design of these ads has several restrictions placed on them by the pay per click search engines.
Bid Placement
Pay per click advertising works on a bidding system whereby a company places a maximum bid for each keyword or term they wish to advertise for. This bid not only indicates the maximum the company is willing to spend on each click (cost-per-click), but also plays a major part in determining the placement of the company's ad for that keyword or term.
Campaign Review
One of the greatest benefits of pay per click advertising is the ability for businesses to monitor their campaigns. Pay per click advertising is a highly effective, highly measurable form of online marketing. Every time a consumer clicks through to a company's website, their actions within the site can be tracked. These actions can include number of pages visited, sales made, contact enquiries, newsletter sign-ups and more. Each of these actions can be allocated a particular value based on the dollars earned for the company.
Monitoring
With the right selection of keywords, a pay per click advertising campaign can be a very cost effective form of online marketing. Each keyword can be individually evaluated, allowing careful monitoring of the campaign and ensuring only the most valuable keywords are retained.
PPC vs Organic
One of the limitations to overcome within the bounds of pay per click advertising however is consumer distrust of paid ads as compared to the organic search results.
Online consumers are increasingly learning that the these listings are in fact paid advertising, and that the only true indication of relevance to a particular search term is found in the organic search results.
Whilst this can be partially overcome through effective ad creation and content development, it is an issue that cannot be totally avoided. However, one positive of this advertising model is that businesses only pay when someone clicks on their ad.
However, in order to reach the greatest depth and breadth of a market segment, it is important to combine effective search engine optimisation with AdWords advertising.
With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, which provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.
The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems[3] to guard against abusive clicks by competitors or corrupt web developers.
Cost per click, along with cost per impression and cost per order, are used to assess the cost effectiveness and profitability of internet marketing. Cost per click has a big advantage over cost per impression in that it tells us something about how effective the advertising was. Clicks are a way to measure attention and interest. Inexpensive ads that few people click on will have a low cost per impression and a high cost per click. If the main purpose of an ad is to generate a click, then cost per click is the preferred metric. Once a certain number of web impressions are achieved, the quality and placement of the advertisement will affect clickthrough rates and the resulting cost per click.
Cost per click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is:
Cost per click ($) = Advertising cost ($) ÷ Ads clicked (#)
There are two primary models for determining cost per click: flat-rate and bid-based. In both cases the advertiser must consider the potential value of a click from a given source. This value is based on the type of individual the advertiser is expecting to receive as a visitor to his or her website, and what the advertiser can gain from that visit, usually revenue, both in the short term as well as in the long term. As with other forms of advertising targeting is key, and factors that often play into PPC campaigns include the target's interest (often defined by a search term they have entered into a search engine, or the content of a page that they are browsing), intent (e.g., to purchase or not), location (for geo targeting), and the day and time that they are browsing.
In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the cost per click (CPC) within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher CPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract.
The flat-rate model is particularly common to comparison shopping engines, which typically publish rate cards.[5] However, these rates are sometimes minimal, and advertisers can pay more for greater visibility. These sites are usually neatly compartmentalized into product or service categories, allowing a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid ads.
The advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.
When the ad spot is part of a search engine results page (SERP), the automated auction takes place whenever a search for the keyword that is being bid upon occurs. All bids for the keyword that target the searcher's geo-location, the day and time of the search, etc. are then compared and the winner determined. In situations where there are multiple ad spots, a common occurrence on SERPs, there can be multiple winners whose positions on the page are influenced by the amount each has bid. The ad with the highest bid generally shows up first, though additional factors such as ad quality and relevance can sometimes come into play (see Quality Score).The predominant three match types for both Google and Bing are broad, exact and phrase. Google also offers the broad modifier match type.
In addition to ad spots on SERPs, the major advertising networks allow for contextual ads to be placed on the properties of 3rd-parties with whom they have partnered. These publishers sign up to host ads on behalf of the network. In return, they receive a portion of the ad revenue that the network generates, which can be anywhere from 50% to over 80% of the gross revenue paid by advertisers. These properties are often referred to as a content network and the ads on them as contextual ads because the ad spots are associated with keywords based on the context of the page on which they are found. In general, ads on content networks have a much lower click-through rate (CTR) and conversion rate (CR) than ads found on SERPs and consequently are less highly valued. Content network properties can include websites, newsletters, and e-mails.
Advertisers pay for each click they receive, with the actual amount paid based on the amount bid. It is common practice amongst auction hosts to charge a winning bidder just slightly more (e.g. one penny) than the next highest bidder or the actual amount bid, whichever is lower.This avoids situations where bidders are constantly adjusting their bids by very small amounts to see if they can still win the auction while paying just a little bit less per click.
To maximize success and achieve scale, automated bid management systems can be deployed. These systems can be used directly by the advertiser, though they are more commonly used by advertising agencies that offer PPC bid management as a service. These tools generally allow for bid management at scale, with thousands or even millions of PPC bids controlled by a highly automated system. The system generally sets each bid based on the goal that has been set for it, such as maximize profit, maximize traffic at breakeven, and so forth. The system is usually tied into the advertiser's website and fed the results of each click, which then allows it to set bids. The effectiveness of these systems is directly related to the quality and quantity of the performance data that they have to work with — low-traffic ads can lead to a scarcity of data problem that renders many bid management tools useless at worst, or inefficient at best.
PPC Management Companies In India
PPC is a paid form of advertising unlike the organic methods that search engines resort to. In simple words, Pay per Click is an advertising tool which the advertisers use when they want to advertise through another site. A particular website advertises in another website and the users who visit the website click the ad out of curiosity or need. Here, if the visitor is convinced about a product or service, he or she can be converted into sales. PPC India is credited for increasing the online presence and visibility of thousands of websites.
If you want to make targeted advertising your forte then PPC companies in India are your best bet.are giving a thought to consider search engine marketing, then PPC companies in India should be your foremost priority. A PPC company or Pay per Click is the best exponent of targeted advertising which can drive meaningful traffic to your site.offers you to bid on keywords. It is a quickest way to register quick sales if implemented well and can make your website visible on the leading search engines in no time. You give the bid price with every click, so you pay according to the number of times you ad has been clicked. As you pay for the results, it is an affordable and effective way to attract traffic on your site and monitor its stats.
PPC companies in India, like SEONext, managemanages and conceive your PPC campaign on the leading search engines like Google and Yahoo. With the increase advent of social media sites in a big way, searching has now tend to be social and Facebook Ads now seem to be the most significant aspectplay a vital role in online marketing. In this period of Social Search, the professionalism is visible through successful managing and conceiving of Facebook Ads. The main motive of a PPC company is to increase the visibility of a site in diverse search engines and bring in targeted traffic. The packages offered by PPC India mostly comprises of features such as Keywords research and selection, Pay Per Click account setup, creative ad development, PPC advertising, landing page identification, PPC bidding management, to name a few
With the assistance of PPC Company India the website is placed right on the first page of the popular web search engines such as, Google, Yahoo, Bing and many more. The PPC companies in India give the best return of investment (ROI) and PPC accounts can be accessed by the client company itself. The PPC management companies as SEO Next, use account management to optimize the account and they use online account management team that takes care of the PPC account. The PPC companies also offer advertisement on both Google and Facebook. One can choose to promote on any of these websites according to the budget.
How does PPC work?
* Relevant keywords are formed and the site will be positioned in the search results.
* The particular keywords facilitate your ads to come into sight on the first page of Google or the Selected Search Engines.
* These ads are clicked by the viewers in case theywho want to purchase buy services or require need more information about the services.
* These clicks signify filtered viewers.
* This It boosts the traffic flow.
The Ad words team of best PPC companyCompany take charge of your campaign and see for the best possible solution for the growth of your business. The companies like SEONext perform a free of charge analysis of the company’s current PPC operation. The experts write effective ad copy and test it in comparison to many variations.
PPC advertising companies works best with SEO (Search Engine Optimization). Allowing the PPC companies like SEONext to take care of all the your marketing needs would give you a chance to try out the potency of PPC advertising and take giant leaps to build your online business. efforts increases the growth of your company. Start attracting pulling traffic to your site today, contact SEONext, the finest PPC Management companyCompany and SEO Consultant in India.; and give wings to your success.
Pay per click advertising [also called Google AdWords or just ‘Ad's] refers to the form of search engine marketing that allows company websites advertised in the right hand side and top of search engine results for selected keyword searches. These appear as ‘Sponsored Listings' within the major search engines. As the name pay per click advertising suggests, payment for the advertising is based on the number of clicks an ad receives.
How It
Pay per click advertising is often a step by step, complex process. Its success is dependent on a range of variables, such as budget determination, keyword selection, search engine selection, bid placement, ad creation and campaign review, each of which are explained below.
Keyword Selection
SOFTSUPPORTER.COM first step in pay per click advertising is to select the most appropriate keywords for which the company wishes to advertise. This is often seen as the most important step as it indicates which searches will display the company ad. To begin with, brainstorming should be undertaken to identify as many possible keywords and terms that are relevant to the company and its industry.
Once this list is established, keyword selection should be based on two major factors. Firstly, research needs to be carried out to highlight the most searched for words or terms on the list. This indicates the level of exposure each ad is likely to gain.
The intensity of competition for each keyword or term will indicate the price of that keyword or term. This is thanks to the bidding system in place in major search engines.
Budget Determination
The first step to creating a pay per click advertising campaign is determining a suitable budget to allocate to the campaign. Determining the budget is almost entirely up to the company looking to advertise. The only budgeting restriction is any minimum spend requirement as set by the search engine itself.
Ad Creation
Once the above steps are completed, a pay per click ad must be developed. These advertisements become the visual touch point for the company's targeted consumers. The design of these ads has several restrictions placed on them by the pay per click search engines.
Bid Placement
Pay per click advertising works on a bidding system whereby a company places a maximum bid for each keyword or term they wish to advertise for. This bid not only indicates the maximum the company is willing to spend on each click (cost-per-click), but also plays a major part in determining the placement of the company's ad for that keyword or term.
Campaign Review
One of the greatest benefits of pay per click advertising is the ability for businesses to monitor their campaigns. Pay per click advertising is a highly effective, highly measurable form of online marketing. Every time a consumer clicks through to a company's website, their actions within the site can be tracked. These actions can include number of pages visited, sales made, contact enquiries, newsletter sign-ups and more. Each of these actions can be allocated a particular value based on the dollars earned for the company.
Monitoring
With the right selection of keywords, a pay per click advertising campaign can be a very cost effective form of online marketing. Each keyword can be individually evaluated, allowing careful monitoring of the campaign and ensuring only the most valuable keywords are retained.
PPC vs Organic
One of the limitations to overcome within the bounds of pay per click advertising however is consumer distrust of paid ads as compared to the organic search results.
Online consumers are increasingly learning that the these listings are in fact paid advertising, and that the only true indication of relevance to a particular search term is found in the organic search results.
Whilst this can be partially overcome through effective ad creation and content development, it is an issue that cannot be totally avoided. However, one positive of this advertising model is that businesses only pay when someone clicks on their ad.
However, in order to reach the greatest depth and breadth of a market segment, it is important to combine effective search engine optimisation with AdWords advertising.
REPORTING
Online Marketing Opportunity Report: Social Media, Blog, and Search Engine Activity by Industry
You have finite resources and nearly infinite possible online marketing channels. Where should your company put its marketing dollars and effort to work? Do you wonder if it is worth the effort to start a Twitter account or a Facebook page? Are you having trouble going beyond basic search engine optimization (SEO)? It can be difficult to know if it is worth the time and money to expand the online marketing for your business and even tougher to figure out where the conversation is happening.
SOFTSUPPORTER.COM has gathered exciting data and developed measurement methods to help you answer:
Where should YOU market online?
This report includes industry-specific analysis on the online marketing opportunity specific for 33 industries. Download the report to find out:
* Where do your customers talk online - search engines, blogs, or social media?
* Which social media sites - Twitter, Facebook, LinkedIn, YouTube - do your customers use the most?
* Where is the greatest online competition in your industry?
* Where is your greatest opportunity to leverage the Internet to generate new business?
You have finite resources and nearly infinite possible online marketing channels. Where should your company put its marketing dollars and effort to work? Do you wonder if it is worth the effort to start a Twitter account or a Facebook page? Are you having trouble going beyond basic search engine optimization (SEO)? It can be difficult to know if it is worth the time and money to expand the online marketing for your business and even tougher to figure out where the conversation is happening.
SOFTSUPPORTER.COM has gathered exciting data and developed measurement methods to help you answer:
Where should YOU market online?
This report includes industry-specific analysis on the online marketing opportunity specific for 33 industries. Download the report to find out:
* Where do your customers talk online - search engines, blogs, or social media?
* Which social media sites - Twitter, Facebook, LinkedIn, YouTube - do your customers use the most?
* Where is the greatest online competition in your industry?
* Where is your greatest opportunity to leverage the Internet to generate new business?
WEBSITE SUBMISSIONS
Search engine submission: is how a webmaster submits a web site directly to a search engine. While Search Engine Submission is often seen as a way to promote a web site, it generally is not necessary because the major search engines like Google, Yahoo, and Bing use crawlers, bots, and spiders that eventually would find most web sites on the Internet all by themselves.
There are two basic reasons to submit a web site or web page to a search engine. The first reason would be to add an entirely new web site because the site operators would rather not wait for a search engine to discover them. The second reason is to have a web page or web site updated in the respective search engine.
How web sites are submitted There are two basic methods still in use today that would allow a webmaster to submit their site to a search engine. They can either submit just one web page at a time, or they can submit their entire site at one time with a sitemap. However, all that a webmaster really needs to do is to submit just the home page of a web site. With just the home page, most search engines are able to crawl a site, provided that it is well designed.
Most websites want to be listed in popular search engines, because that's how most people start their search for a product or service. A searcher, (or AKA "User"), seek information on the web, using a search engine. Websites that appear on the first page of a search are, usually, called the top 10. Clicking on the blue URL / hyperlink causes the web page / website to appear in the web browser.
Thus, webmasters often highly desire that their sites appear in the top 10 in a search engine search. This is because searchers are not very likely to look over more than one page of search results, known as a SERPs.
In order to obtain good placement on search results in the various engines, webmasters must optimize their web pages. The process is called search engine optimization. Many variables come into play, such as the placement and density of desirable keywords, the hierarchy structure of web pages employed in a web site (i.e., How many clicks from the home page are required to access a particular web page?), and the number of web pages that link to a given web page. The Google search engine also uses a concept called page rank.
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Using these and other factors, Google provides its views on pages' relative importance.
Search Engine Submission Software is very useful for Global Internet Marketing
Many once-small search engines in China and India are getting more and more popular after 2007. For example: Baidu.com(Nasdaq:BIDU) was not well known at the beginning. It is now the most popular search engine in China, while Google is in second place. Without submitting to these search engines via search engine submission software, you may miss millions of visitors who might come to your website via these search engines. The second benefit is that, some search engine submission software not only submit your web site to search engines, but also add links to your web site from their own link pages submitted. This is very helpful in increasing your web site's ranking, because external links are one of the most important factors to a web site's ranking
Search Engine have become a very popular way for people to submit their site to various search engine and directory. Most people usually submit their site to many search engine and directory as they can. This is a great way to get traffic from search engine , but sometimes it is a little impractical when it comes to sending site to more than 30 Search Engine manually.
Search engine submission is the most practical part of SEO following Website Audit, SEO analysis and SEO advice implementation. This is why SEO has long been associated primarily with the search engine submission services offered by SEO companies. Submission had been considered a must do, but it was a time-consuming and boring task until search engine submission software was invented.
However, very soon SEOs started abusing it. The reputation of all search engine submission software was seriously compromised. These days, SEO companies that offer automated submissions as their primary service are completely behind the times.
However, submission of information about your website and your business is still necessary in many instances, so it should remain an integral part of your SEO strategy.
The main reason behind website submission to search engines and directories is link building rather than traffic generating. The major search engines have a chance to pick up your site if they find links to it on other sites or if you have submitted a Sitemap. But directories, unlike Google, won't include your site unless you submit information. The same applies to most local search projects that will discover your site only if you submit its pages to those search engines.
In the social media era, modern submission software will not only submit sites to directories and local search engines, but submit Sitemaps, blogs, news, articles, and press releases on social media sites and specialized (blogs, social media, shopping) search engines.
Why the SOFTSUPPORTER.COM Online Search Engine Submission Software is Most Efficient
* Search engines and directories that accept automated submissions;
* Search engines that require account creation, to which you can submit only manually;
* Web directories that require account creation, so you can submit to them only manually;
* Web-based Yellow Pages and other local business directories;
* Pay-for-placement directories;
* Shopping search engines;
* Article Directories;
* Press release service sites;
* Freeware/shareware download sites;
* Affiliate Program Directories;
* Blog search engines and directories;
* Blog community sites;
* RSS Feed Directories.
There are two basic reasons to submit a web site or web page to a search engine. The first reason would be to add an entirely new web site because the site operators would rather not wait for a search engine to discover them. The second reason is to have a web page or web site updated in the respective search engine.
How web sites are submitted There are two basic methods still in use today that would allow a webmaster to submit their site to a search engine. They can either submit just one web page at a time, or they can submit their entire site at one time with a sitemap. However, all that a webmaster really needs to do is to submit just the home page of a web site. With just the home page, most search engines are able to crawl a site, provided that it is well designed.
Most websites want to be listed in popular search engines, because that's how most people start their search for a product or service. A searcher, (or AKA "User"), seek information on the web, using a search engine. Websites that appear on the first page of a search are, usually, called the top 10. Clicking on the blue URL / hyperlink causes the web page / website to appear in the web browser.
Thus, webmasters often highly desire that their sites appear in the top 10 in a search engine search. This is because searchers are not very likely to look over more than one page of search results, known as a SERPs.
In order to obtain good placement on search results in the various engines, webmasters must optimize their web pages. The process is called search engine optimization. Many variables come into play, such as the placement and density of desirable keywords, the hierarchy structure of web pages employed in a web site (i.e., How many clicks from the home page are required to access a particular web page?), and the number of web pages that link to a given web page. The Google search engine also uses a concept called page rank.
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Using these and other factors, Google provides its views on pages' relative importance.
Search Engine Submission Software is very useful for Global Internet Marketing
Many once-small search engines in China and India are getting more and more popular after 2007. For example: Baidu.com(Nasdaq:BIDU) was not well known at the beginning. It is now the most popular search engine in China, while Google is in second place. Without submitting to these search engines via search engine submission software, you may miss millions of visitors who might come to your website via these search engines. The second benefit is that, some search engine submission software not only submit your web site to search engines, but also add links to your web site from their own link pages submitted. This is very helpful in increasing your web site's ranking, because external links are one of the most important factors to a web site's ranking
Search Engine have become a very popular way for people to submit their site to various search engine and directory. Most people usually submit their site to many search engine and directory as they can. This is a great way to get traffic from search engine , but sometimes it is a little impractical when it comes to sending site to more than 30 Search Engine manually.
Search engine submission is the most practical part of SEO following Website Audit, SEO analysis and SEO advice implementation. This is why SEO has long been associated primarily with the search engine submission services offered by SEO companies. Submission had been considered a must do, but it was a time-consuming and boring task until search engine submission software was invented.
However, very soon SEOs started abusing it. The reputation of all search engine submission software was seriously compromised. These days, SEO companies that offer automated submissions as their primary service are completely behind the times.
However, submission of information about your website and your business is still necessary in many instances, so it should remain an integral part of your SEO strategy.
The main reason behind website submission to search engines and directories is link building rather than traffic generating. The major search engines have a chance to pick up your site if they find links to it on other sites or if you have submitted a Sitemap. But directories, unlike Google, won't include your site unless you submit information. The same applies to most local search projects that will discover your site only if you submit its pages to those search engines.
In the social media era, modern submission software will not only submit sites to directories and local search engines, but submit Sitemaps, blogs, news, articles, and press releases on social media sites and specialized (blogs, social media, shopping) search engines.
Why the SOFTSUPPORTER.COM Online Search Engine Submission Software is Most Efficient
* Search engines and directories that accept automated submissions;
* Search engines that require account creation, to which you can submit only manually;
* Web directories that require account creation, so you can submit to them only manually;
* Web-based Yellow Pages and other local business directories;
* Pay-for-placement directories;
* Shopping search engines;
* Article Directories;
* Press release service sites;
* Freeware/shareware download sites;
* Affiliate Program Directories;
* Blog search engines and directories;
* Blog community sites;
* RSS Feed Directories.
WEBSITE OPTIMIZATION TOOLS
Website Performance Tool and Web Page Speed Analysis: web site speed test to improve website performance. Submit URL and calculate page size, composition, and download time. The script calculates the size of individual elements and sums up each type of web page component. Based on these page characteristics the script then offers advice on how to improve page load time. The script incorporates the latest best practices from Website Optimization Secrets, web page size guidelines and trends, and web site optimization techniques into its recommendations.
Website Optimization Secrets This new book, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, offers a comprehensive set of techniques with which to improve your site's performance: boosting search engine visibility for more traffic, increasing conversion rates to maximize leads and profits, revving up site speed to retain users, and measuring your site's effectiveness (before and after these changes) with best-practice metrics and tools. For your convenience, this companion site can now be reached at SOFTSUPPORTER.com. New Polish translation and Simplified Chinese translation.
About Website Optimization
Do you remember when an optimized website was defined as one that didn't take all day to appear? Well, times have changed. Today, website optimization can spell the difference between the success and failure of your enterprise, and it takes a lot more know-how to achieve. This book is a comprehensive guide to the techniques and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing reliability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified, and explained here. Order your copy today. New chapter summaries, color figures, and all code samples. See Meryl.net's 8th anniversary bash to win prizes including Secrets.
Website Optimization uniquely combines the disciplines of online marketing and site performance tuning that is necessary to attain a competitive advantage on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, and how to strengthen lead creation and conversion to sales methods. You will receive gold-standard copywriting guidelines. In addition, your increased site speed, reduced download footprint, and improved reliability will work synergistically with those marketing methods to optimize the total effectiveness of your site.
This book is for business and IT managers and developers. In it author Andrew B. King, president of Website Optimization, LLC, has written and edited the definitive guide to the field of website optimization:
Search engine optimization
addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings.
Pay-per-click optimization
including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips.
Conversion rate optimization
increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans.
Web performance tuning
optimizing ways to use (X)HTML, CSS, and Ajax to increase speed and reliability, and reduce your download footprint. Includes multimedia optimization tips to shrink videos.
Advanced tuning
including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic.
Web metrics
illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covers both search marketing metrics and web performance measures including Pathloss and waterfall graphs.
Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to adopt. A profitable website needs to be current, well designed, highly responsive, and optimally persuasive if you are to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.
Web Optimization (Tips & Best Practices)
Web optimization is a vital part of web development and maintenance but also something often overlooked by webmasters. Just think of the money you can save, and how it can potentially help increase your readership and traffic when they are properly done.
If you have not done any optimization to your website (or blog) so far or merely curious how it can help speed up your site, please take a look at this list of optimization tips we’ve put together.
We’ve split things up into 3 separate sections for better readability – respectively server-side optimization, assets optimization (which includes web components like CSS, Javascript, images, etc) and platform, where we’ll focus on WordPress optimization. At the last section, we throw in a couple of links we figured useful. Full list after jump.
Optimization: Server-Side
Website Optimization Secrets This new book, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, offers a comprehensive set of techniques with which to improve your site's performance: boosting search engine visibility for more traffic, increasing conversion rates to maximize leads and profits, revving up site speed to retain users, and measuring your site's effectiveness (before and after these changes) with best-practice metrics and tools. For your convenience, this companion site can now be reached at SOFTSUPPORTER.com. New Polish translation and Simplified Chinese translation.
About Website Optimization
Do you remember when an optimized website was defined as one that didn't take all day to appear? Well, times have changed. Today, website optimization can spell the difference between the success and failure of your enterprise, and it takes a lot more know-how to achieve. This book is a comprehensive guide to the techniques and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing reliability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified, and explained here. Order your copy today. New chapter summaries, color figures, and all code samples. See Meryl.net's 8th anniversary bash to win prizes including Secrets.
Website Optimization uniquely combines the disciplines of online marketing and site performance tuning that is necessary to attain a competitive advantage on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, and how to strengthen lead creation and conversion to sales methods. You will receive gold-standard copywriting guidelines. In addition, your increased site speed, reduced download footprint, and improved reliability will work synergistically with those marketing methods to optimize the total effectiveness of your site.
This book is for business and IT managers and developers. In it author Andrew B. King, president of Website Optimization, LLC, has written and edited the definitive guide to the field of website optimization:
Search engine optimization
addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings.
Pay-per-click optimization
including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips.
Conversion rate optimization
increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans.
Web performance tuning
optimizing ways to use (X)HTML, CSS, and Ajax to increase speed and reliability, and reduce your download footprint. Includes multimedia optimization tips to shrink videos.
Advanced tuning
including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic.
Web metrics
illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covers both search marketing metrics and web performance measures including Pathloss and waterfall graphs.
Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to adopt. A profitable website needs to be current, well designed, highly responsive, and optimally persuasive if you are to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.
Web Optimization (Tips & Best Practices)
Web optimization is a vital part of web development and maintenance but also something often overlooked by webmasters. Just think of the money you can save, and how it can potentially help increase your readership and traffic when they are properly done.
If you have not done any optimization to your website (or blog) so far or merely curious how it can help speed up your site, please take a look at this list of optimization tips we’ve put together.
We’ve split things up into 3 separate sections for better readability – respectively server-side optimization, assets optimization (which includes web components like CSS, Javascript, images, etc) and platform, where we’ll focus on WordPress optimization. At the last section, we throw in a couple of links we figured useful. Full list after jump.
Optimization: Server-Side
Choose A Decent Web Host:
Your web hosting account has no direct relationship with the optimizations you are about to perform but we figured choosing the right web hosting account so important we decided to bring it to your attention first. Hosting account is the foundation of your website/blog where it’s security, accessibility (cPanel, FTP, SSH), server stability, prices and customer supports all play important roles. You need to make sure you are in good hands.Recommended reading: How to Choose a Web Host by wikiHow is a great article that gives you steps and tips you should know before purchasing any web hosting account.
Host Assets Separately:
When we mention assets, we meant web components like images and static scripts that don’t require server-side processing. These includes any web graphics, images, Javascripts, Cascading Style Sheets (CSS), etc. Hosting assets separately is not a must, but we’ve seen tremendous result in terms of server stability with this implementation when the blog was having a traffic spike.Recommended reading: Maximizing Parallel Downloads in the Carpool Lane.
Compression With GZip
In short, contents travel from server side to client side (vicet versa) whenever a HTTP request is make. Compressing the content for sending greatly reduce the time needed to process each request.GZip is one of the best ways to do this and it various according to the type of servers you are using. For instance, Apache 1.3 uses mod_zip, Apache 2.x uses mod_deflate and here's how you do it in Nginx. Here are some really good articles to get you familiar with server side compressions:
* Speed up a web site by enabling Apache file compression
* Compress Web Output Using mod_gzip and Apache
* How To Optimize Your Site With GZIP Compression
* Server-side compression for ASP
Minimize Redirects
Webmasters do URL redirect (whether it’s Javascript or META redirects) all the time. Sometimes it’s purpose is to point users from an old page to new, or merely guide users to the correct page. Each redirect create an additional HTTP request and RTT (round-trip-time). The more redirection you have, the slower user will get to the destination page.Recommended reading:
Avoid Redirects by Google Code gives you a good overview on the matter. The article also recommends some practical ways to minimize redirection to increase serving speed.
Reduce DNS Lookups
According to Yahoo! Developer Network Blog, it takes about 20-120 milliseconds for DNS (Domain Name System) to resolve IP address for a given hostname or domain name and the browser cannot do anything until the process is properly completed.Author Steve Souders suggested that splitting these components across at least two but no more than four hostnames reduces DNS lookups and allow high degree parallel downloads. Read more on the article.
Optimization: The Assets (CSS, Javascripts, Images)
Merge Multiple Javascripts Into One
Folks at bookmytrek.com shares how you can combine multiple Javascripts like:
http://www.bookmytrek.com/javascript/prototype.jshttp://www.bookmytrek.com/javascript/builder.js
http://www.bookmytrek.com/javascript/effects.js
http://www.bookmytrek.com/javascript/dragdrop.js
http://www.bookmytrek.com/javascript/slider.js
Into a single file by changing the URL to:
http://www.bookmytrek.com/javascript/prototype.js,builder.js,effects.js,dragdrop.js,slider.jsby manipulating the .htaccess and using PHP. Click here to read more.
Compress Javascript & CSS
Minify is a PHP5 app that can combine multiple CSS and Javascript files, compress their contents (i.e. removal of unnecessary whitespace/comments), and serve the results with HTTP encoding (gzip/deflate) and headers that allow optimal client-side caching.
Compress them online!
There are also some web services that allow you to manually compress your Javascripts and CSS files online. Here are few we come to know:
compressor.ebiene (Javascript, CSS)
javascriptcompressor.com (Javascript)
jscompress.com (Javascript)
CleanCSSCleanCSS (CSS)
CSS OptimizerCSS Optimizer (CSS)
javascriptcompressor.com (Javascript)
jscompress.com (Javascript)
CleanCSSCleanCSS (CSS)
CSS OptimizerCSS Optimizer (CSS)
Customize Header Expiry/Caching
Credit: httpwatch
By using a customized Expiry header, your web components like images, static files, CSS, Javascript skipped unnecessary HTTP request when the same user reload the page for the second time. It reduces the bandwidth needed and definetely help in serving the page faster.
Recommended readings:
Yahoo! Developer Network Blog – Add an Expires HeaderHow To Add Good Expires Headers to Images in Apache 1.3
HTTP Caching
Caching Tutorial for Web Authors and Webmasters
Off-Load The Assets
By off-loading, we mean separating the Javascripts, images, CSS and static files from main server where the website is hosted and place them on another server or rely on other web services. We’ve seen significant improvement here in Hongkiat by off-loading assets to other web services available, leaving the server to mainly do the PHP processing. Here are some suggestions of online services for off-loading:
Images: Flickr, Smugmug, Paid hostings*Javascripts: Google Ajax Library, Google App Engine, Paid hostings*
Web Forms: WuFoo, FormSpring
RSS: Google Feedburner
Survey and Polls: SurveyMonkey, PollDaddy
*Paid hostings – Paid services always have better reliability and stability. If your website is constantly requesting for the assets, you’ll need to make sure they are in good hands. We recommend Amazon S3 and Cloud Front.
Handling Web Images
Images are important part of your website. However if they are not properly optimize, they can become a burden and end up utilizing unpredictably large amount of bandwidths on daily basis. Here are some best practices to optimize your images:
Optimize PNG ImagesFolks at Smashing Magazine describes some clever techniques that may help you optimize your PNG-images.
Optimizing for Web – Things you need to know (the formats)
Learn more about Jpeg, GIF, PNG and how you should save your images for web.
Don’t Scale Images
Always practice inserting the
width and height for each images. Also don’t scale down an image just because you need a smaller version on the web.For example: Do not force scale a 200×200 px image to 50×50 px for your website by altering the width and height. Get a 50×50 px instead.
Optimizing with Web Services and Tools. Good news is, you don’t need to be a Photoshop expert to optimize your images. There are plenty of web services and tools to help you do the job.
Smush.it
Probably one of the most efficient online tool to optimize images. There’s even a WordPress plugin for it!
JPEG & PNG Stripper
A Windows tool for stripping/cleaning/removing unnecessary metadata (junk) from JPG/JPEG/JFIF & PNG files.
Online Image Optimizer
Lets you easily optimize your gifs, animated gifs, jpgs, and pngs, so they load as fast as possible on your site, by Dynamic Drive
SuperGIF
Effortlessly make all your GIF images and animations smaller.
Here’s more.
Handling CSS
Modern websites uses CSS as the foundation of the style, as well as the look and feel. Not only CSS gives great flexibility to changes, it is also lesser in terms of codes needed. However, if they are badly coded, it could be a backfire. Here are some checklists, or rather guides to you make sure your CSS are properly optimized:
Keeping Your Elements’ Kids in Line with OffspringHow to keep your markup clean with CSS Selectors.
Keep CSS short
When they give the same style, the codes are better the shorter they are. Here’s a CSS Shorthand guide you’ll probably need.
Use CSS Sprite
CSS Sprite technique reduce HTTP request each time a page is load by combining several (or all) images together on a single image file and control it’s output with CSS
background-position attribute. Here are some useful guides and techniques to create CSS Sprites:- Creating easy and useful CSS Sprites
META TAG
Meta elements: are the HTML or XHTML element used to provide structured metadata about a Web page. Multiple elements are often used on the same page: the element is the same, but its attributes are different. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.The meta element has two uses: either to emulate the use of the HTTP response header, or to embed additional metadata within the HTML document.With HTML up to and including HTML 4.01 and XHTML, there were four valid attributes: content, http-equiv, name and scheme. Under HTML 5 there are now five valid attributes: charset having been added. http-equiv is used to emulate the HTTP header. name to embed metadata. The value of the statement, in either case, is contained in the content attribute, which is the only required attribute unless charset is given. charset is used to indicate the character set of the document, and is available in HTML5.Such elements must be placed as tags in the head section of an HTML or XHTML document.An example of the use of the meta element
In one form, meta elements can specify HTTP headers which should be sent before the actual content when the HTML page is served from Web server to client. For example:<meta http-equiv="Content-Type" content="text/html" >This specifies that the page should be served with an HTTP header called 'Content-Type' that has a value 'text/html'. In the general form, ametaelement specifiesnameand associatedcontentattributes describing aspects of the HTML page. For example:<meta name="keywords" content="wikipedia,encyclopedia" >In this example, themetaelement identifies itself as containing the 'keywords' relevant to the document, Wikipedia and encyclopedia.Meta tags can be used to indicate the location a business serves:<meta name="zipcode" content="45212,45208,45218" >In this example, geographical information is given according to ZIP codes.Default charset for plain text is simply set with meta:<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" >Meta element used in search engine optimization
Meta elements provide information about a given Web page, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site.They have been the focus of a field of marketing research known as search engine optimization (SEO), where different methods are explored to provide a user's site with a higher ranking on search engines. In the mid to late 1990s, search engines were reliant on meta data to correctly classify a Web page and webmasters quickly learned the commercial significance of having the right meta element, as it frequently led to a high ranking in the search engines — and thus, high traffic to the website.As search engine traffic achieved greater significance in online marketing plans, consultants were brought in who were well versed in how search engines perceive a website. These consultants used a variety of techniques (legitimate and otherwise) to improve ranking for their clients.Meta elements have significantly less effect on search engine results pages today than they did in the 1990s and their utility has decreased dramatically as search engine robots have become more sophisticated. This is due in part to the nearly infinite re-occurrence (keyword stuffing) of meta elements and/or to attempts by unscrupulous website placement consultants to manipulate (spamdexing) or otherwise circumvent search engine ranking algorithms.While search engine optimization can improve search engine ranking, consumers of such services should be careful to employ only reputable providers. Given the extraordinary competition and technological craftsmanship required for top search engine placement, the implication of the term "search engine optimization" has deteriorated over the last decade. Where it once implied bringing a website to the top of a search engine's results page, for some consumers it now implies a relationship with keyword spamming or optimizing a site's internal search engine for improved performance.Major search engine robots are more likely to quantify such extant factors as the volume of incoming links from related websites, quantity and quality of content, technical precision of source code, spelling, functional v. broken hyperlinks, volume and consistency of searches and/or viewer traffic, time within website, page views, revisits, click-throughs, technical user-features, uniqueness, redundancy, relevance, advertising revenue yield, freshness, geography, language and other intrinsic characteristics.The keywords attribute
The keywords attribute was popularized by search engines such as Infoseek and AltaVista in 1995, and its popularity quickly grew until it became one of the most commonly used meta elements. By late 1997, however, search engine providers realized that information stored in meta elements, especially the keywords attribute, was often unreliable and misleading, and at worst, used to draw users into spam sites. (Unscrupulous webmasters could easily place false keywords into their meta elements in order to draw people to their site.)Search engines began dropping support for metadata provided by the meta element in 1998, and by the early 2000s, most search engines had veered completely away from reliance on meta elements. In July 2002, AltaVista, one of the last major search engines to still offer support, finally stopped considering them.No consensus exists whether or not the keywords attribute has any effect on ranking at any of the major search engines today. It is speculated that it does, if the keywords used in the meta can also be found in the page copy itself. With respect to Google, thirty-seven leaders in search engine optimization concluded in April 2007 that the relevance of having your keywords in the meta-attribute keywords is little to none and in September 2009 Matt Cutts of Google announced that they are no longer taking keywords into account whatsoever. However, both these articles suggest that Yahoo! still makes use of the keywords meta tag in some of its rankings. Yahoo! itself claims support for the keywords meta tag in conjunction with other factors for improving search rankings. In Oct 2009 Search Engine Round Table announced that "Yahoo Drops The Meta Keywords Tag Also" but informed us that the announcement made by Yahoo!'s Senior Director of Search was incorrect. In the corrected statement Yahoo! Senior Director of Search states that "...What changed with Yahoo's ranking algorithms is that while we still index the meta keyword tag, the ranking importance given to meta keyword tags receives the lowest ranking signal in our system.... it will actually have less effect than introducing those same words in the body of the document, or any other section." In Sept 2012, Google announced that they will consider Keyword Meta tag for news publishers. Google said that this may help worthy content to get noticed, the syntax of the news meta keyword has subtle difference from custom keyword meta tag, it is denoted by "news_keywords", while custom keyword meta tag is denoted by "keywords".The description attribute
Unlike the keywords attribute, the description attribute is supported by most major search engines, like Yahoo! and Bing, while Google will fall back on this tag when information about the page itself is requested (e.g. using the related: query). The description attribute provides a concise explanation of a Web page's content. This allows the Web page authors to give a more meaningful description for listings than might be displayed if the search engine was unable to automatically create its own description based on the page content. The description is often, but not always, displayed on search engine results pages, so it can affect click-through rates. Industry commentators have suggested that major search engines also consider keywords located in the description attribute when ranking pages. W3C doesn't specify the size of this description meta tag, but almost all search engines recommend it to be shorter than 155 characters of plain text.The language attribute
The language attribute tells search engines what natural language the website is written in (e.g. English, Spanish or French), as opposed to the coding language (e.g. HTML). It is normally an IETF language tag for the language name. It is of most use when a website is written in multiple languages and can be included on each page to tell search engines in which language a particular page is written.The robots attribute
The robots attribute, supported by several major search engines,[not in citation given] controls whether search engine spiders are allowed to index a page, or not, and whether they should follow links from a page, or not. The attribute can contain one or more comma-separate values. The noindex value prevents a page from being indexed, and nofollow prevents links from being crawled. Other values recognized by one or more search engines can influence how the engine indexes pages, and how those pages appear on the search results. These include noarchive, which instructs a search engine not to store an archived copy of the page, and nosnippet, which asks that the search engine not include a snippet from the page along with the page's listing in search results.Meta tags are not the best option to prevent search engines from indexing content of a website. A more reliable and efficient method is the use of the robots.txt file (robots exclusion standard).Additional attributes for search engines
NOODPThe search engines Google, Yahoo! and MSN use in some cases the title and abstract of the Open Directory Project (ODP) listing of a website for the title and/or description (also called snippet or abstract) in the search engine results pages (SERP). To give webmasters the option to specify that the ODP content should not be used for listings of their website, Microsoft introduced in May 2006 the new "NOODP" value for the "robots" element of the meta tags. Google followed in July 2006 and Yahoo! in October 2006.The syntax is the same for all search engines who support the tag.<meta name="robots" content="noodp" >Webmasters can decide if they want to disallow the use of their ODP listing on a per search engine basisGoogle:<meta name="googlebot" content="noodp" >Yahoo!<meta name="Slurp" content="noodp" ><meta name="bingbot" content="noodp" >NOYDIR
Yahoo! puts content from their own Yahoo! directory next to the ODP listing. In 2007 they introduced a meta tag that lets web designers opt-out of this.If you add the NOYDIR tag to a page, Yahoo! won't display the Yahoo! Directory titles and abstracts.<meta name="robots" content="noydir" > <meta name="Slurp" content="noydir" >
Robots-NoContent
Yahoo! also introduced in May 2007 the attribute value: class="robots-nocontent". This is not a meta tag, but an attribute and value, which can be used throughout Web page tags where needed. Content of the page where this attribute is being used will be ignored by the Yahoo! crawler and not included in the search engine's index.Examples for the use of the robots-nocontent tag:<div class="robots-nocontent">excluded content</div> <span class="robots-nocontent">excluded content</span> <p class="robots-nocontent">excluded content</p>
Academic studies
Google does not use HTML keyword or meta tag elements for indexing. The Director of Research at Google, Monika Henzinger, was quoted (in 2002) as saying, "Currently we don't trust metadata because we are afraid of being manipulated." Other search engines developed techniques to penalize Web sites considered to be "cheating the system". For example, a Web site repeating the same meta keyword several times may have its ranking decreased by a search engine trying to eliminate this practice, though that is unlikely. It is more likely that a search engine will ignore the meta keyword element completely, and most do regardless of how many words used in the element.Google does, however, use meta tag elements for displaying site links. The title tags are used to create the link in search results:<title>Site name - Page title - Keyword description</title>
The meta description often appears in Google search results to describe the link:<meta name="description" content="A blurb to describe the content of the page appears here" >Redirects
Meta refresh elements can be used to instruct a Web browser to automatically refresh a Web page after a given time interval. It is also possible to specify an alternative URL and use this technique in order to redirect the user to a different location. Auto refreshing via a META element has been deprecated for more than ten years, and recognized as problematic before that.The W3C suggests that user agents should allow users to disable it, otherwise META refresh should not be used by web pages. For Internet Explorer's security settings, under the miscellaneous category, meta refresh can be turned off by the user, thereby disabling its redirect ability. In Mozilla Firefox it can be disabled in the configuration file under the key name "accessibility.blockautorefresh"Many web design tutorials also point out that client-side redirecting tends to interfere with the normal functioning of a Web browser's "back" button. After being redirected, clicking the back button will cause the user to go back to the redirect page, which redirects them again. Some modern browsers seem to overcome this problem however, including Safari, Mozilla Firefox and OperaAuto-redirects via markup (versus server-side redirects) are not in compliance with the W3C's - Web Content Accessibility Guidelines (WCAG) 1.0 (guideline 7.5).HTTP message headers
Meta elements of the form can be used as alternatives to HTTP headers. For example, would tell the browser that the page "expires" on June 21, 2006 at 14:25:27 GMT and that it may safely cache the page until then. The HTML 4.01 specification optionally allows this tag to be parsed by HTTP servers and set as part of the HTTP response headers, but no web servers currently implement this behavior. Instead, the user agent emulates the behavior for some HTTP headers as if they had been sent in the response header itself.Alternative to meta elements
An alternative to meta elements for enhanced subject access within a website is the use of a back-of-book-style index for the website. See the American Society of Indexers website for an example.In 1994, ALIWEB, also used an index file to provide the type of information commonly found in meta keywords attributes.
INTERNET MARKETING
Internet marketing: is a vast and varied industry. It is one that contains a number of sub-categories. It’s important to carry out more than one aspect of Internet marketing in order to maximise the success from the campaign.Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing:* Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO)
* Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers
* Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and DiggSOFTSUPPORTER.COM are a professional SEO and Internet marketing company that specialise in all areas of the field. We have an experienced team with the knowledge and innovative thinking to create and maintain a number of successful Internet marketing strategies for our clients. Our hardworking team have found success for a multitude of clients in a variety of different industries. As an online marketing company, we have the experience, dedication and expertise to start up and maintain a successful Internet marketing campaign for you.An Internet marketing campaign is usually made up of a number of different factors that all come together in order to help and raise the brand awareness as well as improving the companies online presence. We offer Internet marketing courses, SEO training and hints so that you’re able to run your own campaign. Without being search engine optimization specialists, it can be difficult to fully understand the benefits of Internet marketing, which is why we make sure we are transparent with our clients by explaining every technique implemented along the way and even providing Internet marketing tips. It requires a lot of precision and professionalism to market a company online, which is why it’s important that an experienced firm such as SOFTSUPPORTER.COM is chosen to carry out your Internet marketing services.When all of the aspects of an online marketing campaign come together, the brand’s online presence will become stronger and more recognisable. When done correctly, the traffic that passes through the site will surge and increase the rate of conversion significantly. This should result in a much greater return of investment (Also known as ROI). This is dependent on how good the online marketing agency is, how thorough the techniques are and if all the key aspects of a successful Internet marketing UK campaign are hit.In addition, one of the many Internet marketing advantages is that they are very effective when it comes to raising the company and/or the brand awareness through a multitude of platforms. An example of these platforms would be the social platform through sites such as Facebook. All of which can help the company name spread, sometimes very rapidly, depending on the Internet marketing styles used and whether the advert goes viral or not.Online Marketing Service
There’s also a variety of other techniques involved in online marketing such as PPC (Pay Per Click) marketing, affiliate marketing, B2B marketing, banner marketing and so on. SOFTSUPPORTER.COM are Internet marketing experts and can effectively implement all of these tactics together in order to gain the maximum ROI for the client. Search marketing can be very complicated depending on which website marketing techniques are implemented. An Internet marketing agency needs to make sure that they are always keeping up to date with all of the most recent web marketing techniques. We have produced internet marketing articles and SEO consulting guides detailing some of the most commonly used techniques when marketing online.Affiliate marketing
Affiliate marketing partnerships are put in place for companies in similar industries so that they may both benefit from the deal. It works on the principle that companies offering related services can recommend their partner company to drive sales and vice versa. For example, a car dealer may have an affiliate partnership with an insurance company and so they would recommend the insurance to go with the car a customer just bought. The Insurance Company would usually pay the car dealer for the recommendation.Business to business (B2B) marketing
Business to business (B2B) marketing also works on a partnership basis, although there are a number of differences between this and affiliate marketing. B2B focuses on a supply and demand process directly between businesses. For example, with B2B marketing a company that sells materials may have a B2B partnership with a manufacturer. With this deal, the manufacturer would always have a supply of materials to make their products.Banners Marketing
Banners can be used to portray a variety of messages, be it special offers, changes in business or just a reflection of the business’ goals and ambitions. When you produce a banner, it’s because you want it to be seen. This is especially the case when a banner is produced to advertise something your business has to offer. It’s important to know when, where and how to use banner marketing effectively and that is something that SOFTSUPPORTER.COM can help with.Brang Marketing
A brand is designed to be something memorable that people can use to relate to a company. This said, it’s vital that the brand is something that will stick in the mind of the customers. Marketing a brand takes a lot of time and effort. This is and always has been the case because with brand marketing, it’s about spreading the word of your company brand, giving the target audience something that they can remember your company by. The McDonalds brand is the large ‘M’ symbol and when people see this, they think about the fast food chain – McDonalds. This is an example of excellent brand marketing.Digital Marketing
Over the past few years, business has become much more online based with everyone out there who relies on their internet marketing campaign also having to perform digital marketing. In simpler terms digital marketing would be the advertising of goods and services through a digital distribution medium so they are able to reach a larger amount of people. All carried out in a fast, relevant, personal and cost effective manner. There are many different types of digital marketing that are available here and all can be found on the digital marketing page.Email marketing
Email marketing can be a very effective way of reaching out to multiple audiences at one time with the added benefit of being very cheap and quick. Email marketing is a form of digital marketing that enables you to email the target market that you have chosen. More often than not this technique is used to broadcast a service of product that you have recently launched as well as updating current clients and customers about your business. All of this is done by simply creating an email, that is both eye catching and well thought out, then sending it to the target market. This target market would either be a large list of potential customers or existing clients.Mobile marketing
Mobile marketing is an up and coming marketing technique that many people are beginning to concentrate on. Many businesses out there are finding it hard to handle all the different forms of marketing and getting your name out there and letting people know you actually exists can be quite a challenge. Although you may be able to get yourself a handful of customers it simply may not be enough to gain the income that you need. This is why it is essential to plan out and run all the correct types of marketing, for example mobile marketing which is becoming more and more popular due to phones such as the iphone.Niche marketing
Marketing your product or service across a broad audience may not always be the best option for certain companies, sometimes you need to target a smaller audience. Niche marketing is all about realising a smaller audience to target, but one that is more likely to have a high conversion rate. With niche marketing, people usually only arrive at the product or service you offer with the intent to purchase. It basically comes down to targeting an audience that are already looking for the specific product or service you’re offering.Online Reputation Management
Online Reputation Management can be crucial to a business nowadays and should definitely be included within the website marketing package that you receive. The Internet has now become one of the worlds largest playgrounds for the clients and investors out there. This can translate to a million different chances for businesses out there. Online Reputation Management can also ensure that your company has a better reputation than others with no bad reputation out there at all.PPC marketing
PPC marketing works to the same objective as SEO, getting to the top of page 1. The difference is that this is through the sponsored listings as opposed to the organic listings. The main advantage of PPC marketing is that it is instant and you can see results in a matter of minutes dependant on budget and expenditure. PPC is often referred to as a ‘bidding war’ although this is far from the truth. When a PPC marketing campaign is carried out by an experienced professional, the costs can be balanced out while retaining a page 1 position. It must be noted that PPC is recommended as a short term solution only and shouldn’t be used to cement rankings as this can become costly in the future.Product marketing
Your product is the driving force behind your sales. It needs to be something that people require and that they will buy. The more people that know about your product, the more likely you are to have more sales. This is exactly what product marketing services are designed for, getting your product known. Product marketing is often used to target specific niches that are more likely to lead to conversions.Social Media Marketing
In recent years, social media has massively grown in popularity. Near enough everyone has some kind of social media account. It is because of this that search engines have begun to include social media content within the natural search results. This is why social media marketing should be an integral element of anyone’s Internet marketing campaign. Success across social media is useful for raising brand and company awareness as well as providing extra results within the search results.Video Marketing
Video Marketing has become reality nowadays with many people out there now picking up on the trend. Video marketing can supply people with the information that they need in a fast way that will not be a waste of time or any form of inconvenience. People nowadays have a much smaller attention span, therefore they need something that can give them the details needed to carry out a job or service that last no longer than 5 minutes. Sites such as YouTube for example are a great way of doing this, if you were to look you would find that there is a wide range of “how to” videos on YouTube explaining how to carry out jobs and services.Viral marketing
Viral marketing is the most difficult, yet most beneficial aspect of Internet marketing. Getting content to go viral requires a great deal of commitment, time and effort. If successful, this can really pay off. Viral marketing is attempting to get something to be shared rapidly throughout a very large audience. Justin Bieber gained his fame from his YouTube videos becoming viral and then being offered a record deal. Viral marketing aims to recreate a similar scenario with products or services.
Online CSS Sprite Generator
Best Online And Offline CSS Sprites Generator
Using every declaration just once
When looking to optimize your CSS files, one of the most powerful measures you can employ is to use every declaration just once.
Reduce amount of CSS files
The reason is simple, the more CSS files you have the more HTTP request it’ll have to make when a webpage is being requested. For example,
instead of having multiple CSS files like the following:
- <link rel="stylesheet" type="text/css" href="main.css" /> <br>
<link rel="stylesheet" type="text/css" href="body.css" /> <br>
<link rel="stylesheet" type="text/css" href="footer.css" />
You can combine them into the one single CSS:
- <link rel="stylesheet" type="text/css" href="layout.css" />
Recommended readings:
- Useful Tools To Check, Clean & Optimize Your CSS File
Some of the useful tools that you can use to optimize your CSS code, even if you have completely no knowledge of CSS coding.
7 Principles Of Clean And Optimized CSS Code
Optimization isn’t just minimizing file size – it’s also about being organized, clutter-free, and efficient.
Best Practices to optimize CSS
Consider this article more like an academic exercise rather than real-life optimization tips.
Optimization For WordPress
From time to time, we monitor, benchmark and analyze the performance of our WordPress blog. If the site is running slow, we need to know why.
Here are some basic changes we’ve done and we figured will significantly increase the speed of your WordPress blog.
Here are some basic changes we’ve done and we figured will significantly increase the speed of your WordPress blog.
Cache Your Worpress Blog
WP-Cache is an extremely efficient WordPress page caching system to make you site much faster and responsive. We also recommend
WP Super Cache which enhances from the previous mentioned plugin and too does a great job.
WP Super Cache which enhances from the previous mentioned plugin and too does a great job.
Deactivate and Delete Unused Plugins
When you notice your blog is loading real slow, see if you have a lot of plugins installed. They might be the culprit.
Remove unnecessary PHP Tags
If you take a look into your theme’s source codes, you will find a lot tags like these:
- <?php bloginfo('stylesheet_directory'); ?>
- <?php bloginfo('description'); ?>
They can be pretty much replaced with text content that don’t cause load to the server. Check out Michael Martin‘s 13 Tags to delete from your WordPress Blog
Recommended Readings:
3 Easiest Ways to Speed Up WordPressJohn Pozadzides shares how his blog sails smoothly through a Digg traffic spike.
13 Great WordPress Speed Tips & Tricks for MAX Performance
Here are a few things to try if you find that your WordPress site is not performing as well as it could be due to high traffic or hidden issues you
don’t know about.
40 WordPress Optimization Tips
Optimization tips in slides. 40 tips in 40 minutes.
Last But Not Least…
Here are some useful web services and tools that gives you a broader perspective and better analyzation to help you in web optimization.
Yahoo! YSlow
YSlow analyzes web pages and suggests ways to improve their performance based on a set of rules for high performance web pages. It gives
you a good idea what needs to be done in order for the website to load faster.
you a good idea what needs to be done in order for the website to load faster.
(Firebug required)
PageSpeed
Similar to Yahoo! YSlow, Google Page Speed is an open-source Firebug add-on to evaluate the website performances and how to improve them.
(Firebug required)
(Firebug required)
Pingdom Tools
Pingdom Tools take a complete load of your website including all objects (images, CSS, JavaScripts, RSS, Flash and frames/iframes) and shows you general statistics about the loaded page such as the total number of objects, total load time, and size including all objects.
Recommended readings:
Here are more tips and tools worth checking out.
Google Web OptimizerHere are more tips and tools worth checking out.
15 Tools to Help You Develop Faster Web Pages
15+ Tips to Speed Up Your Website, and Optimize Your Code!
Special Credit form SOFTSUPPORTER.COM : Hongkiat Lim
